{"id":203,"date":"2026-08-01T10:17:34","date_gmt":"2026-08-01T10:17:34","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=203"},"modified":"2026-08-01T10:17:36","modified_gmt":"2026-08-01T10:17:36","slug":"kol-trach-nhiem-giai-trinh-quang-cao","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/kol-trach-nhiem-giai-trinh-quang-cao\/","title":{"rendered":"H\u1ebft th\u1eddi &#8220;ch\u1ec9 l\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n&#8221;: KOL v\u00e0 tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh trong qu\u1ea3ng c\u00e1o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trong nhi\u1ec1u n\u0103m, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean <a href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-tren-mang-xa-hoi\/\" data-type=\"post\" data-id=\"133\">m\u1ea1ng x\u00e3 h\u1ed9i<\/a> n\u00e9 tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd b\u1eb1ng c\u00e1ch kh\u1eb3ng \u0111\u1ecbnh h\u1ecd ch\u1ec9 \u0111ang &#8220;chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n&#8221;, kh\u00f4ng ph\u1ea3i qu\u1ea3ng c\u00e1o. V\u1ee5 vi\u1ec7c k\u1eb9o rau c\u1ee7 Kera n\u0103m 2025 \u0111\u00e3 cho th\u1ea5y gi\u1edbi h\u1ea1n c\u1ee7a c\u00e1ch n\u00e9 tr\u00e1nh n\u00e0y, \u0111\u1ed3ng th\u1eddi tr\u1edf th\u00e0nh ch\u1ea5t x\u00fac t\u00e1c cho m\u1ed9t khung ph\u00e1p l\u00fd m\u1edbi t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Trong b\u00e0i vi\u1ebft n\u00e0y,<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dykhoa.com\/blog\/kol-trach-nhiem-giai-trinh-quang-cao\/#Su_viec_khi_hinh_anh_ca_nhan_duoc_dung_de_bao_chung_cho_mot_san_pham_sai_su_that\" >S\u1ef1 vi\u1ec7c: khi h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 b\u1ea3o ch\u1ee9ng cho m\u1ed9t s\u1ea3n ph\u1ea9m sai s\u1ef1 th\u1eadt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dykhoa.com\/blog\/kol-trach-nhiem-giai-trinh-quang-cao\/#Khung_phap_ly_moi_KOL_chinh_thuc_tro_thanh_chu_the_chiu_trach_nhiem\" >Khung ph\u00e1p l\u00fd m\u1edbi: KOL ch\u00ednh th\u1ee9c tr\u1edf th\u00e0nh ch\u1ee7 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dykhoa.com\/blog\/kol-trach-nhiem-giai-trinh-quang-cao\/#Nguyen_tac_thuc_hanh_cho_nguoi_lam_nghe_va_KOL\" >Nguy\u00ean t\u1eafc th\u1ef1c h\u00e0nh cho ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 v\u00e0 KOL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dykhoa.com\/blog\/kol-trach-nhiem-giai-trinh-quang-cao\/#Ket_luan\" >K\u1ebft lu\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dykhoa.com\/blog\/kol-trach-nhiem-giai-trinh-quang-cao\/#Doi_loi_gioi_thieu\" >\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dykhoa.com\/blog\/kol-trach-nhiem-giai-trinh-quang-cao\/#Tai_lieu_tham_khao\" >T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_viec_khi_hinh_anh_ca_nhan_duoc_dung_de_bao_chung_cho_mot_san_pham_sai_su_that\"><\/span>S\u1ef1 vi\u1ec7c: khi h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 b\u1ea3o ch\u1ee9ng cho m\u1ed9t s\u1ea3n ph\u1ea9m sai s\u1ef1 th\u1eadt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i n\u0103m 2024, s\u1ea3n ph\u1ea9m k\u1eb9o rau c\u1ee7 Kera \u0111\u01b0\u1ee3c C\u00f4ng ty C\u1ed5 ph\u1ea7n T\u1eadp \u0111o\u00e0n Ch\u1ecb Em R\u1ecdt \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng, v\u1edbi c\u00e1c phi\u00ean livestream qu\u1ea3ng c\u00e1o c\u00f3 s\u1ef1 tham gia c\u1ee7a hoa h\u1eadu Nguy\u1ec5n Th\u00fac Th\u00f9y Ti\u00ean, Ph\u1ea1m Quang Linh (Quang Linh Vlogs) v\u00e0 Nguy\u1ec5n Th\u1ecb Th\u00e1i H\u1eb1ng (H\u1eb1ng Du M\u1ee5c). N\u1ed9i dung qu\u1ea3ng c\u00e1o kh\u1eb3ng \u0111\u1ecbnh m\u1ed9t vi\u00ean k\u1eb9o c\u00f3 th\u1ec3 thay th\u1ebf m\u1ed9t \u0111\u0129a rau xanh. Sau khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ef1 ki\u1ec3m nghi\u1ec7m v\u00e0 ph\u00e1t hi\u1ec7n h\u00e0m l\u01b0\u1ee3ng ch\u1ea5t x\u01a1 th\u1ef1c t\u1ebf th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi c\u00f4ng b\u1ed1, c\u01a1 quan \u0111i\u1ec1u tra v\u00e0o cu\u1ed9c. Th\u00e1ng 4\/2025, B\u1ed9 C\u00f4ng an kh\u1edfi t\u1ed1 v\u1ee5 \u00e1n &#8220;S\u1ea3n xu\u1ea5t h\u00e0ng gi\u1ea3 l\u00e0 th\u1ef1c ph\u1ea9m v\u00e0 L\u1eeba d\u1ed1i kh\u00e1ch h\u00e0ng&#8221;, b\u1eaft t\u1ea1m giam 5 b\u1ecb can, trong \u0111\u00f3 c\u00f3 Quang Linh Vlogs v\u00e0 H\u1eb1ng Du M\u1ee5c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng l\u00e0: nh\u1eefng ng\u01b0\u1eddi n\u00e0y kh\u00f4ng tr\u1ef1c ti\u1ebfp s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, nh\u01b0ng v\u1eabn ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m h\u00ecnh s\u1ef1 v\u00ec \u0111\u00e3 d\u00f9ng danh ti\u1ebfng c\u00e1 nh\u00e2n \u0111\u1ec3 b\u1ea3o ch\u1ee9ng cho th\u00f4ng tin sai s\u1ef1 th\u1eadt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khung_phap_ly_moi_KOL_chinh_thuc_tro_thanh_chu_the_chiu_trach_nhiem\"><\/span>Khung ph\u00e1p l\u00fd m\u1edbi: KOL ch\u00ednh th\u1ee9c tr\u1edf th\u00e0nh ch\u1ee7 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lu\u1eadt Qu\u1ea3ng c\u00e1o s\u1eeda \u0111\u1ed5i n\u0103m 2025 (Lu\u1eadt s\u1ed1 75\/2025\/QH15), c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb 1\/1\/2026, l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u1ecbnh danh kh\u00e1i ni\u1ec7m &#8220;ng\u01b0\u1eddi chuy\u1ec3n t\u1ea3i s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o&#8221; \u2014 bao g\u1ed3m KOL, KOC, influencer v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u2014 nh\u01b0 m\u1ed9t ch\u1ee7 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd tr\u1ef1c ti\u1ebfp, thay v\u00ec ch\u1ec9 \u0111\u1ee9ng ngo\u00e0i ho\u1eb7c b\u1ecb \u0111i\u1ec1u ch\u1ec9nh gi\u00e1n ti\u1ebfp qua nh\u00e3n h\u00e0ng nh\u01b0 quy \u0111\u1ecbnh c\u0169. Theo lu\u1eadt m\u1edbi, nh\u00f3m n\u00e0y c\u00f3 ngh\u0129a v\u1ee5 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, cung c\u1ea5p t\u00e0i li\u1ec7u li\u00ean quan \u0111\u1ebfn n\u1ed9i dung qu\u1ea3ng c\u00e1o khi c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n y\u00eau c\u1ea7u, v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u01b0\u1edbc ph\u00e1p lu\u1eadt n\u1ebfu n\u1ed9i dung qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u1ea3m b\u1ea3o y\u00eau c\u1ea7u v\u1ec1 t\u00ednh trung th\u1ef1c. Quy \u0111\u1ecbnh n\u00e0y c\u0169ng nh\u1eb1m ch\u1ea5m d\u1ee9t t\u00ecnh tr\u1ea1ng &#8220;qu\u1ea3ng c\u00e1o ng\u1ea7m&#8221; \u2014 khi n\u1ed9i dung c\u00f3 t\u00ednh ch\u1ea5t th\u01b0\u01a1ng m\u1ea1i nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c c\u00f4ng khai l\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 h\u01b0\u1edbng \u0111i ri\u00eang c\u1ee7a Vi\u1ec7t Nam. T\u1ea1i M\u1ef9, \u1ee6y ban Th\u01b0\u01a1ng m\u1ea1i Li\u00ean bang (FTC) \u0111\u00e3 ban h\u00e0nh Endorsement Guides t\u1eeb nhi\u1ec1u n\u0103m tr\u01b0\u1edbc, y\u00eau c\u1ea7u ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ph\u1ea3i c\u00f4ng khai r\u00f5 r\u00e0ng m\u1ed1i quan h\u1ec7 t\u00e0i tr\u1ee3 (v\u00ed d\u1ee5 d\u00f9ng #ad, #sponsored) khi qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m n\u1ebfu \u0111\u01b0a ra tuy\u00ean b\u1ed1 sai v\u1ec1 c\u00f4ng d\u1ee5ng s\u1ea3n ph\u1ea9m. \u0110i\u1ec3m chung gi\u1eefa hai khung ph\u00e1p l\u00fd l\u00e0: danh ti\u1ebfng c\u00e1 nh\u00e2n kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c xem l\u00e0 &#8220;v\u00f9ng mi\u1ec5n tr\u1eeb tr\u00e1ch nhi\u1ec7m&#8221; khi \u0111\u01b0\u1ee3c d\u00f9ng cho m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nguyen_tac_thuc_hanh_cho_nguoi_lam_nghe_va_KOL\"><\/span>Nguy\u00ean t\u1eafc th\u1ef1c h\u00e0nh cho ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 v\u00e0 KOL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Minh b\u1ea1ch quan h\u1ec7 th\u01b0\u01a1ng m\u1ea1i tr\u01b0\u1edbc, n\u1ed9i dung s\u00e1ng t\u1ea1o sau.<\/strong>&nbsp;B\u1ea5t k\u1ec3 h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n l\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, livestream hay video tr\u1ea3i nghi\u1ec7m, n\u1ebfu c\u00f3 y\u1ebfu t\u1ed1 nh\u1eadn th\u00f9 lao ho\u1eb7c l\u1ee3i \u00edch th\u01b0\u01a1ng m\u1ea1i, c\u1ea7n c\u00f4ng khai r\u00f5 r\u00e0ng ngay t\u1eeb \u0111\u1ea7u n\u1ed9i dung, kh\u00f4ng \u0111\u1ec3 c\u00f4ng ch\u00fang t\u1ef1 suy \u0111o\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Kh\u00f4ng b\u1ea3o ch\u1ee9ng cho c\u00f4ng d\u1ee5ng ch\u01b0a \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng.<\/strong>&nbsp;V\u1edbi th\u1ef1c ph\u1ea9m, m\u1ef9 ph\u1ea9m, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng \u2014 nh\u1eefng ng\u00e0nh h\u00e0ng c\u00f3 y\u00eau c\u1ea7u ki\u1ec3m nghi\u1ec7m nghi\u00eam ng\u1eb7t \u2014 ng\u01b0\u1eddi truy\u1ec1n t\u1ea3i qu\u1ea3ng c\u00e1o c\u00f3 tr\u00e1ch nhi\u1ec7m y\u00eau c\u1ea7u nh\u00e3n h\u00e0ng cung c\u1ea5p c\u0103n c\u1ee9 khoa h\u1ecdc ho\u1eb7c k\u1ebft qu\u1ea3 ki\u1ec3m nghi\u1ec7m tr\u01b0\u1edbc khi \u0111\u01b0a ra tuy\u00ean b\u1ed1 c\u00f4ng khai, thay v\u00ec tin t\u01b0\u1edfng ho\u00e0n to\u00e0n v\u00e0o th\u00f4ng tin do nh\u00e3n h\u00e0ng cung c\u1ea5p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. H\u1ee3p \u0111\u1ed3ng h\u1ee3p t\u00e1c c\u1ea7n quy \u0111\u1ecbnh r\u00f5 tr\u00e1ch nhi\u1ec7m v\u00e0 c\u01a1 ch\u1ebf c\u1ea3i ch\u00ednh.<\/strong>&nbsp;Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 vi\u1ec7n l\u00fd do &#8220;KOL t\u1ef1 ph\u00e1t ng\u00f4n&#8221; \u0111\u1ec3 n\u00e9 tr\u00e1ch nhi\u1ec7m, v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, ng\u01b0\u1eddi truy\u1ec1n t\u1ea3i qu\u1ea3ng c\u00e1o c\u0169ng c\u1ea7n y\u00eau c\u1ea7u \u0111i\u1ec1u kho\u1ea3n b\u1ea3o v\u1ec7 m\u00ecnh khi n\u1ed9i dung do nh\u00e3n h\u00e0ng cung c\u1ea5p c\u00f3 sai s\u00f3t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ee5 vi\u1ec7c Kera l\u00e0 l\u1eddi nh\u1eafc r\u1eb1ng trong qu\u1ea3ng c\u00e1o c\u00f3 y\u1ebfu t\u1ed1 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, uy t\u00edn c\u00e1 nh\u00e2n v\u00e0 tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd lu\u00f4n \u0111i c\u00f9ng nhau. V\u1edbi khung ph\u00e1p l\u00fd m\u1edbi c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb \u0111\u1ea7u n\u0103m 2026, vi\u1ec7c x\u00e2y d\u1ef1ng quy tr\u00ecnh minh b\u1ea1ch th\u00f4ng tin v\u00e0 th\u1ea9m \u0111\u1ecbnh s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi h\u1ee3p t\u00e1c kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn t\u00f9y nghi, m\u00e0 l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c v\u1edbi c\u1ea3 nh\u00e3n h\u00e0ng l\u1eabn ng\u01b0\u1eddi truy\u1ec1n t\u1ea3i qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_loi_gioi_thieu\"><\/span>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p <a href=\"https:\/\/dykhoa.com\/blog\/hanh-trinh-thac-si-truyen-thong-khoa-hoc-universiti-malaya\/\" data-type=\"post\" data-id=\"196\">Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang<\/a> (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_lieu_tham_khao\"><\/span>T\u00e0i li\u1ec7u tham kh\u1ea3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Federal Trade Commission.&nbsp;<em>Disclosures 101 for Social Media Influencers<\/em>. https:\/\/www.ftc.gov\/business-guidance\/resources\/disclosures-101-social-media-influencers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lu\u1eadt s\u1ed1 75\/2025\/QH15 s\u1eeda \u0111\u1ed5i, b\u1ed5 sung m\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u1ee7a Lu\u1eadt Qu\u1ea3ng c\u00e1o, c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb 1\/1\/2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu\u1ed5i Tr\u1ebb. (2025, 5\/4).&nbsp;<em>Kh\u1edfi t\u1ed1 h\u00ecnh s\u1ef1 v\u1ee5 \u00e1n s\u1ea3n xu\u1ea5t h\u00e0ng gi\u1ea3 \u0111\u1ed1i v\u1edbi Quang Linh Vlog v\u00e0 H\u1eb1ng Du m\u1ee5c<\/em>. https:\/\/tuoitre.vn\/khoahocphothong\/khoi-to-hinh-su-vu-an-san-xuat-hang-gia-doi-voi-quang-linh-vlog-va-hang-du-muc-104259364.htm<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">VnExpress. (2025, 9\/9).&nbsp;<em>T\u1eeb &#8220;c\u01a1n s\u1ed1t&#8221; m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn b\u00ea b\u1ed1i qu\u1ea3ng c\u00e1o k\u1eb9o rau c\u1ee7 Kera<\/em>. https:\/\/vnexpress.net\/tu-con-sot-mang-xa-hoi-den-be-boi-quang-cao-keo-rau-cu-kera-4936616.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong nhi\u1ec1u n\u0103m, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e9 tr\u00e1ch nhi\u1ec7m &hellip; <a title=\"H\u1ebft th\u1eddi &#8220;ch\u1ec9 l\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n&#8221;: KOL v\u00e0 tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh trong qu\u1ea3ng c\u00e1o\" class=\"hm-read-more\" href=\"https:\/\/dykhoa.com\/blog\/kol-trach-nhiem-giai-trinh-quang-cao\/\"><span class=\"screen-reader-text\">H\u1ebft th\u1eddi &#8220;ch\u1ec9 l\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n&#8221;: KOL v\u00e0 tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh trong qu\u1ea3ng c\u00e1o<\/span>Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,5],"tags":[123,122,126,125,124,121],"class_list":["post-203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-bao-chi","category-thuc-hanh-marcom","tag-influencer-chinh-thuc-chiu-trach-nhiem-phap-ly-khi-quang-cao-sai-su-that","tag-koc","tag-kol","tag-luat-quang-cao","tag-quang-cao","tag-tu-vu-keo-rau-cu-kera-den-luat-quang-cao-sua-doi-2025-kol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KOL v\u00e0 tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh: b\u00e0i h\u1ecdc t\u1eeb v\u1ee5 k\u1eb9o Kera<\/title>\n<meta name=\"description\" content=\"T\u1eeb v\u1ee5 k\u1eb9o rau c\u1ee7 Kera \u0111\u1ebfn Lu\u1eadt Qu\u1ea3ng 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