{"id":133,"date":"2026-07-31T11:54:14","date_gmt":"2026-07-31T11:54:14","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=133"},"modified":"2026-07-31T11:54:16","modified_gmt":"2026-07-31T11:54:16","slug":"truyen-thong-khoa-hoc-tren-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-tren-mang-xa-hoi\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: C\u01a1 h\u1ed9i v\u00e0 gi\u1edbi h\u1ea1n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh kh\u00f4ng th\u1ec3 b\u1ecf qua trong <a href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-la-gi\/\" data-type=\"post\" data-id=\"32\">truy\u1ec1n th\u00f4ng khoa h\u1ecdc<\/a>, nh\u01b0ng d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u cho th\u1ea5y b\u1ee9c tranh ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u so v\u1edbi c\u1ea3m nh\u1eadn th\u00f4ng th\u01b0\u1eddng: kh\u00f4ng ph\u1ea3i n\u1ec1n t\u1ea3ng n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p, v\u00e0 kh\u00f4ng ph\u1ea3i m\u1ecdi \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung \u0111\u1ec1u t\u1ea1o ra m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c nh\u01b0 nhau.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Trong b\u00e0i vi\u1ebft n\u00e0y,<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-tren-mang-xa-hoi\/#Nha_khoa_hoc_dung_mang_xa_hoi_nhu_the_nao\" >Nh\u00e0 khoa h\u1ecdc d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-tren-mang-xa-hoi\/#Dinh_dang_noi_dung_nao_tao_ra_tuong_tac_cao_hon\" >\u0110\u1ecbnh d\u1ea1ng n\u1ed9i dung n\u00e0o t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c cao h\u01a1n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-tren-mang-xa-hoi\/#Hai_bai_hoc_cho_nguoi_lam_truyen_thong_khoa_hoc_tren_mang_xa_hoi\" >Hai b\u00e0i h\u1ecdc cho ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng khoa h\u1ecdc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-tren-mang-xa-hoi\/#Doi_loi_gioi_thieu\" >\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-tren-mang-xa-hoi\/#Tai_lieu_tham_khao\" >T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nha_khoa_hoc_dung_mang_xa_hoi_nhu_the_nao\"><\/span>Nh\u00e0 khoa h\u1ecdc d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trong nghi\u00ean c\u1ee9u &#8220;How Are Scientists Using Social Media in the Workplace?&#8221; \u0111\u0103ng tr\u00ean&nbsp;<em>PLOS ONE<\/em>&nbsp;n\u0103m 2016, nh\u00f3m t\u00e1c gi\u1ea3 Kimberley Collins, David Shiffman v\u00e0 Jenny Rock kh\u1ea3o s\u00e1t 587 nh\u00e0 khoa h\u1ecdc thu\u1ed9c nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau (ch\u1ee7 y\u1ebfu l\u00e0 khoa h\u1ecdc s\u1ef1 s\u1ed1ng). K\u1ebft qu\u1ea3 cho th\u1ea5y vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i trong c\u00f4ng vi\u1ec7c khoa h\u1ecdc, t\u1ea1i th\u1eddi \u0111i\u1ec3m kh\u1ea3o s\u00e1t,&nbsp;<strong>v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i<\/strong>. Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1eed d\u1ee5ng, c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c d\u00f9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 trao \u0111\u1ed5i tri th\u1ee9c khoa h\u1ecdc l\u00e0 Twitter, Facebook, LinkedIn v\u00e0 c\u00e1c trang blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t ph\u00e1t hi\u1ec7n \u0111\u00e1ng ch\u00fa \u00fd: r\u1ea5t \u00edt nh\u00e0 khoa h\u1ecdc tin r\u1eb1ng Facebook ph\u00f9 h\u1ee3p \u0111\u1ec3 truy\u1ec1n th\u00f4ng khoa h\u1ecdc \u0111\u1ebfn c\u00f4ng ch\u00fang ph\u1ed5 th\u00f4ng. Ng\u01b0\u1ee3c l\u1ea1i, t\u1ef7 l\u1ec7 kh\u00e1 cao trong s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t c\u00f3 \u0111\u1ecdc blog khoa h\u1ecdc, v\u00e0 kho\u1ea3ng m\u1ed9t n\u1eeda t\u1eebng t\u1ef1 vi\u1ebft blog khoa h\u1ecdc \u2014 \u0111a s\u1ed1 cho r\u1eb1ng blog c\u00f3 vai tr\u00f2 trong vi\u1ec7c n\u00e2ng cao hi\u1ec3u bi\u1ebft khoa h\u1ecdc c\u1ee7a c\u00f4ng ch\u00fang.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dinh_dang_noi_dung_nao_tao_ra_tuong_tac_cao_hon\"><\/span>\u0110\u1ecbnh d\u1ea1ng n\u1ed9i dung n\u00e0o t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c cao h\u01a1n?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u1ede m\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c, &#8220;Static vs. Dynamic Methods of Delivery for Science Communication&#8221; (Habibi &amp; Salim, \u0111\u0103ng tr\u00ean&nbsp;<em>PLOS ONE<\/em>&nbsp;n\u0103m 2021), hai t\u00e1c gi\u1ea3 ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a n\u1ed9i dung khoa h\u1ecdc gi\u00e1o d\u1ee5c (educational science content) tr\u00ean hai n\u1ec1n t\u1ea3ng Instagram v\u00e0 TikTok, so s\u00e1nh gi\u1eefa n\u1ed9i dung t\u0129nh (static) v\u00e0 n\u1ed9i dung \u0111\u1ed9ng c\u00f3 y\u1ebfu t\u1ed1 th\u1ef1c nghi\u1ec7m (dynamic, mang t\u00ednh tr\u00ecnh di\u1ec5n\/th\u1eed nghi\u1ec7m). M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c \u0111o qua l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn, chia s\u1ebb, l\u01b0u v\u00e0 l\u01b0\u1ee3t xem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u cho th\u1ea5y: ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung khoa h\u1ecdc\u00a0<strong>nhi\u1ec1u h\u01a1n c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea (p &lt; 0.05) <\/strong>khi n\u1ed9i dung \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y theo c\u00e1ch &#8220;\u0111\u1ed9ng&#8221; \u2014 t\u1ee9c c\u00f3 y\u1ebfu t\u1ed1 th\u1ef1c nghi\u1ec7m, tr\u00ecnh di\u1ec5n tr\u1ef1c quan \u2014 so v\u1edbi n\u1ed9i dung t\u0129nh (v\u00ed d\u1ee5: h\u00ecnh \u1ea3nh k\u00e8m ch\u00fa th\u00edch ch\u1eef).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hai_bai_hoc_cho_nguoi_lam_truyen_thong_khoa_hoc_tren_mang_xa_hoi\"><\/span>Hai b\u00e0i h\u1ecdc cho ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng khoa h\u1ecdc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft h\u1ee3p hai nghi\u00ean c\u1ee9u tr\u00ean, c\u00f3 th\u1ec3 r\u00fat ra hai \u0111i\u1ec3m th\u1ef1c h\u00e0nh quan tr\u1ecdng:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Kh\u00f4ng ph\u1ea3i n\u1ec1n t\u1ea3ng n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p nh\u01b0 nhau<\/strong>\u00a0\u2014 ngay c\u1ea3 trong gi\u1edbi khoa h\u1ecdc, c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t v\u1ec1 vi\u1ec7c n\u1ec1n t\u1ea3ng n\u00e0o \u0111\u01b0\u1ee3c xem l\u00e0 ph\u00f9 h\u1ee3p cho m\u1ee5c \u0111\u00edch truy\u1ec1n th\u00f4ng khoa h\u1ecdc \u0111\u1ebfn c\u00f4ng ch\u00fang (theo Collins v\u00e0 c\u1ed9ng s\u1ef1, Facebook \u00edt \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n Twitter hay blog cho m\u1ee5c \u0111\u00edch n\u00e0y).<\/li>\n\n\n\n<li><strong>\u0110\u1ecbnh d\u1ea1ng \u0111\u1ed9ng, c\u00f3 t\u00ednh th\u1ef1c nghi\u1ec7m\/tr\u00ecnh di\u1ec5n t\u1ea1o t\u01b0\u01a1ng t\u00e1c cao h\u01a1n \u0111\u1ecbnh d\u1ea1ng t\u0129nh<\/strong>\u00a0\u2014 \u0111\u00e2y l\u00e0 b\u1eb1ng ch\u1ee9ng th\u1ef1c nghi\u1ec7m \u1ee7ng h\u1ed9 xu h\u01b0\u1edbng chuy\u1ec3n t\u1eeb n\u1ed9i dung d\u1ea1ng \u1ea3nh\/v\u0103n b\u1ea3n sang video ng\u1eafn c\u00f3 y\u1ebfu t\u1ed1 tr\u00ecnh di\u1ec5n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, Instagram Reels.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_loi_gioi_thieu\"><\/span>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi\u00a0<strong><a href=\"https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/\" data-type=\"page\" data-id=\"2\">Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa)<\/a><\/strong>, gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129\u00a0<strong>Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement)<\/strong>\u00a0t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 sai s\u00f3t, g\u00f3p \u00fd, xin vui l\u00f2ng g\u1eedi email cho t\u00e1c gi\u1ea3: hi@dykhoa.com. Tr\u00e2n tr\u1ecdng c\u1ea3m \u01a1n!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_lieu_tham_khao\"><\/span>T\u00e0i li\u1ec7u tham kh\u1ea3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Collins, K., Shiffman, D., &amp; Rock, J. (2016). How are scientists using social media in the workplace?&nbsp;<em>PLOS ONE, 11<\/em>(10), e0162680.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Habibi, S. A., &amp; Salim, L. (2021). Static vs. dynamic methods of delivery for science communication: A critical analysis of user engagement with science on social media.&nbsp;<em>PLOS ONE, 16<\/em>(3), e0248507.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0y \u0111\u0103ng<\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-07-31T11:54:14+00:00\">July 31, 2026<\/time><\/div>","protected":false},"excerpt":{"rendered":"<p>M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh kh\u00f4ng th\u1ec3 b\u1ecf qua trong truy\u1ec1n th\u00f4ng khoa &hellip; <a title=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: C\u01a1 h\u1ed9i v\u00e0 gi\u1edbi h\u1ea1n\" class=\"hm-read-more\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-tren-mang-xa-hoi\/\"><span class=\"screen-reader-text\">Truy\u1ec1n th\u00f4ng khoa h\u1ecdc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: C\u01a1 h\u1ed9i v\u00e0 gi\u1edbi h\u1ea1n<\/span>Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[62,60,61,23],"class_list":["post-133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-truyen-thong-khoa-hoc","tag-instagram","tag-mang-xa-hoi","tag-tiktok","tag-truyen-thong-khoa-hoc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Truy\u1ec1n th\u00f4ng khoa h\u1ecdc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: C\u01a1 h\u1ed9i v\u00e0 gi\u1edbi h\u1ea1n<\/title>\n<meta name=\"description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3 ra sao? D\u1eef li\u1ec7u t\u1eeb 2 nghi\u00ean c\u1ee9u qu\u1ed1c t\u1ebf v\u1ec1 c\u00e1ch nh\u00e0 khoa h\u1ecdc d\u00f9ng social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-tren-mang-xa-hoi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: C\u01a1 h\u1ed9i v\u00e0 gi\u1edbi h\u1ea1n\" \/>\n<meta property=\"og:description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3 ra sao? 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