{"id":127,"date":"2026-07-31T11:32:12","date_gmt":"2026-07-31T11:32:12","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=127"},"modified":"2026-07-31T11:32:13","modified_gmt":"2026-07-31T11:32:13","slug":"ttkh-khac-gi-bao-chi-giao-duc-pr-khoa-hoc","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/ttkh-khac-gi-bao-chi-giao-duc-pr-khoa-hoc\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc kh\u00e1c g\u00ec b\u00e1o ch\u00ed, gi\u00e1o d\u1ee5c v\u00e0 PR khoa h\u1ecdc?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c khoa h\u1ecdc \u2014 nh\u00e0 b\u00e1o chuy\u00ean tr\u00e1ch m\u1ea3ng khoa h\u1ecdc, gi\u00e1o vi\u00ean\/gi\u1ea3ng vi\u00ean, chuy\u00ean vi\u00ean quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a vi\u1ec7n nghi\u00ean c\u1ee9u \u2014 \u0111\u1ec1u \u0111ang th\u1ef1c h\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c n\u00e0o \u0111\u00f3 c\u1ee7a <a href=\"https:\/\/dykhoa.com\/blog\/tag\/truyen-thong-khoa-hoc\/\" data-type=\"post_tag\" data-id=\"23\">truy\u1ec1n th\u00f4ng khoa h\u1ecdc<\/a>, d\u00f9 h\u1ecd kh\u00f4ng lu\u00f4n g\u1ecdi t\u00ean c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh nh\u01b0 v\u1eady. V\u1eady ranh gi\u1edbi gi\u1eefa c\u00e1c ngh\u1ec1 nghi\u1ec7p li\u1ec1n k\u1ec1 n\u00e0y n\u1eb1m \u1edf \u0111\u00e2u?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Trong b\u00e0i vi\u1ebft n\u00e0y,<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dykhoa.com\/blog\/ttkh-khac-gi-bao-chi-giao-duc-pr-khoa-hoc\/#Truyen_thong_khoa_hoc_mot_khai_niem_%E2%80%9Co_du%E2%80%9D\" >Truy\u1ec1n th\u00f4ng khoa h\u1ecdc: m\u1ed9t kh\u00e1i ni\u1ec7m &#8220;\u00f4 d\u00f9&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dykhoa.com\/blog\/ttkh-khac-gi-bao-chi-giao-duc-pr-khoa-hoc\/#So_sanh_voi_ba_nghe_lien_ke\" >So s\u00e1nh v\u1edbi ba ngh\u1ec1 li\u1ec1n k\u1ec1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dykhoa.com\/blog\/ttkh-khac-gi-bao-chi-giao-duc-pr-khoa-hoc\/#Vi_sao_su_phan_biet_nay_quan_trong\" >V\u00ec sao s\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y quan tr\u1ecdng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dykhoa.com\/blog\/ttkh-khac-gi-bao-chi-giao-duc-pr-khoa-hoc\/#Doi_loi_gioi_thieu\" >\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dykhoa.com\/blog\/ttkh-khac-gi-bao-chi-giao-duc-pr-khoa-hoc\/#Tai_lieu_tham_khao\" >T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Truyen_thong_khoa_hoc_mot_khai_niem_%E2%80%9Co_du%E2%80%9D\"><\/span>Truy\u1ec1n th\u00f4ng khoa h\u1ecdc: m\u1ed9t kh\u00e1i ni\u1ec7m &#8220;\u00f4 d\u00f9&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Theo PCST Network (Public Communication of Science and Technology) \u2014 m\u1ea1ng l\u01b0\u1edbi h\u1ecdc thu\u1eadt v\u00e0 ngh\u1ec1 nghi\u1ec7p qu\u1ed1c t\u1ebf l\u1edbn nh\u1ea5t trong l\u0129nh v\u1ef1c n\u00e0y \u2014 truy\u1ec1n th\u00f4ng khoa h\u1ecdc n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m bao tr\u00f9m, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t ho\u1ea1t \u0111\u1ed9ng \u0111\u01a1n l\u1ebb. Trong b\u00e0i vi\u1ebft gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m n\u00e0y, PCST Network li\u1ec7t k\u00ea h\u00e0ng lo\u1ea1t h\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c xem l\u00e0 truy\u1ec1n th\u00f4ng khoa h\u1ecdc: b\u00e1o ch\u00ed khoa h\u1ecdc, vi\u1ebft blog, b\u1ea3o t\u00e0ng, l\u1ec5 h\u1ed9i khoa h\u1ecdc, c\u00e1c qu\u00e1n c\u00e0 ph\u00ea khoa h\u1ecdc (science caf\u00e9s) v\u00e0 s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng, cho \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u00edt \u0111\u01b0\u1ee3c ngh\u0129 t\u1edbi h\u01a1n nh\u01b0 t\u01b0 v\u1ea5n c\u00f4ng khai, cu\u1ed9c h\u1eb9n kh\u00e1m b\u1ec7nh gi\u1eefa b\u00e1c s\u0129 v\u00e0 b\u1ec7nh nh\u00e2n, th\u1eadm ch\u00ed c\u1ea3 khoa h\u1ecdc vi\u1ec5n t\u01b0\u1edfng v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00ednh v\u00ec ph\u1ea1m vi r\u1ed9ng nh\u01b0 v\u1eady, PCST Network c\u0169ng th\u1eeba nh\u1eadn r\u1eb1ng th\u00e0nh vi\u00ean c\u1ee7a m\u1ea1ng l\u01b0\u1edbi bao g\u1ed3m nhi\u1ec1u nh\u00f3m ngh\u1ec1 nghi\u1ec7p kh\u00e1c nhau: nh\u00e0 b\u00e1o khoa h\u1ecdc, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch b\u1ea3o t\u00e0ng v\u00e0 trung t\u00e2m khoa h\u1ecdc, \u0111\u1ea1o di\u1ec5n s\u00e2n kh\u1ea5u khoa h\u1ecdc, nh\u00e0 nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt, nh\u00e0 khoa h\u1ecdc tr\u1ef1c ti\u1ebfp t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ch\u00fang, c\u00e1n b\u1ed9 th\u00f4ng tin c\u00f4ng ch\u00fang (public information officers) l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c vi\u1ec7n nghi\u00ean c\u1ee9u, c\u00f9ng gi\u00e1o vi\u00ean v\u00e0 gi\u1ea3ng vi\u00ean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_sanh_voi_ba_nghe_lien_ke\"><\/span>So s\u00e1nh v\u1edbi ba ngh\u1ec1 li\u1ec1n k\u1ec1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Ngh\u1ec1 nghi\u1ec7p<\/th><th>Vai tr\u00f2 trong h\u1ec7 sinh th\u00e1i TTKH<\/th><th>Chu\u1ea9n m\u1ef1c \u0111\u1eb7c tr\u01b0ng<\/th><\/tr><\/thead><tbody><tr><td><strong>B\u00e1o ch\u00ed khoa h\u1ecdc<\/strong>&nbsp;(science journalism)<\/td><td>M\u1ed9t h\u00ecnh th\u1ee9c c\u1ee5 th\u1ec3 c\u1ee7a truy\u1ec1n th\u00f4ng khoa h\u1ecdc<\/td><td>Tu\u00e2n theo chu\u1ea9n m\u1ef1c ngh\u1ec1 b\u00e1o: ki\u1ec3m ch\u1ee9ng ngu\u1ed3n tin, t\u00ednh kh\u00e1ch quan, t\u00ednh th\u1eddi s\u1ef1<\/td><\/tr><tr><td><strong>Gi\u00e1o d\u1ee5c khoa h\u1ecdc<\/strong>&nbsp;(science education)<\/td><td>Truy\u1ec1n \u0111\u1ea1t ki\u1ebfn th\u1ee9c khoa h\u1ecdc c\u00f3 h\u1ec7 th\u1ed1ng, th\u01b0\u1eddng trong khu\u00f4n kh\u1ed5 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ch\u00ednh quy<\/td><td>G\u1eafn v\u1edbi m\u1ee5c ti\u00eau h\u1ecdc t\u1eadp, ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y, \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3<\/td><\/tr><tr><td><strong>PR\/th\u00f4ng tin c\u00f4ng ch\u00fang khoa h\u1ecdc<\/strong>&nbsp;(science PR \/ public information)<\/td><td>\u0110\u1ea1i di\u1ec7n truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ee9c cho m\u1ed9t t\u1ed5 ch\u1ee9c khoa h\u1ecdc c\u1ee5 th\u1ec3<\/td><td>G\u1eafn v\u1edbi l\u1ee3i \u00edch, uy t\u00edn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec3m chung c\u1ee7a c\u1ea3 ba ngh\u1ec1 n\u00e0y \u2014 c\u0169ng nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c \u0111\u01b0\u1ee3c PCST Network li\u1ec7t k\u00ea \u2014 l\u00e0 \u0111\u1ec1u n\u1eb1m trong ph\u1ea1m vi r\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng khoa h\u1ecdc, nh\u01b0ng m\u1ed7i ngh\u1ec1 v\u1eadn h\u00e0nh theo b\u1ed9 chu\u1ea9n m\u1ef1c ngh\u1ec1 nghi\u1ec7p v\u00e0 m\u1ee5c ti\u00eau ri\u00eang, \u0111\u00f4i khi c\u00f3 th\u1ec3 t\u1ea1o ra c\u0103ng th\u1eb3ng v\u1edbi nhau (v\u00ed d\u1ee5: chu\u1ea9n m\u1ef1c kh\u00e1ch quan c\u1ee7a b\u00e1o ch\u00ed c\u00f3 th\u1ec3 xung \u0111\u1ed9t v\u1edbi m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c trong ho\u1ea1t \u0111\u1ed9ng PR).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_sao_su_phan_biet_nay_quan_trong\"><\/span>V\u00ec sao s\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y quan tr\u1ecdng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Theo Bucchi v\u00e0 Trench, bi\u00ean t\u1eadp vi\u00ean b\u1ed9&nbsp;<em>Handbook of Public Communication of Science and Technology<\/em>, ch\u00ednh s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 vai tr\u00f2 v\u00e0 b\u1ed1i c\u1ea3nh v\u0103n h\u00f3a-\u0111\u1ecba l\u00fd l\u00e0 \u0111i\u1ec1u khi\u1ebfn vi\u1ec7c &#8220;ph\u00e2n \u0111\u1ecbnh ranh gi\u1edbi&#8221; (delimiting) truy\u1ec1n th\u00f4ng khoa h\u1ecdc tr\u1edf th\u00e0nh m\u1ed9t c\u00e2u h\u1ecfi h\u1ecdc thu\u1eadt ph\u1ee9c t\u1ea1p, ch\u01b0a c\u00f3 s\u1ef1 \u0111\u1ed3ng thu\u1eadn tuy\u1ec7t \u0111\u1ed1i. V\u1edbi ng\u01b0\u1eddi th\u1ef1c h\u00e0nh, vi\u1ec7c nh\u1eadn di\u1ec7n r\u00f5 m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng trong vai tr\u00f2 n\u00e0o \u2014 nh\u00e0 b\u00e1o, nh\u00e0 gi\u00e1o d\u1ee5c, hay \u0111\u1ea1i di\u1ec7n truy\u1ec1n th\u00f4ng t\u1ed5 ch\u1ee9c \u2014 gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u00fang b\u1ed9 chu\u1ea9n m\u1ef1c \u0111\u1ea1o \u0111\u1ee9c v\u00e0 chuy\u00ean m\u00f4n c\u1ea7n tu\u00e2n th\u1ee7, tr\u00e1nh nh\u1ea7m l\u1eabn vai tr\u00f2 khi t\u00e1c nghi\u1ec7p.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_loi_gioi_thieu\"><\/span>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi\u00a0<strong><a href=\"https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/\" data-type=\"page\" data-id=\"2\">Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa)<\/a><\/strong>, gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129\u00a0<strong>Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement)<\/strong>\u00a0t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 sai s\u00f3t, g\u00f3p \u00fd, xin vui l\u00f2ng g\u1eedi email cho t\u00e1c gi\u1ea3:&nbsp;<a href=\"mailto:hi@dykhoa.com\">hi@dykhoa.com<\/a>. Tr\u00e2n tr\u1ecdng c\u1ea3m \u01a1n!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_lieu_tham_khao\"><\/span>T\u00e0i li\u1ec7u tham kh\u1ea3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bucchi, M., &amp; Trench, B. (Eds.). (2021).&nbsp;<em>Routledge handbook of public communication of science and technology<\/em>&nbsp;(3rd ed.). Routledge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PCST Network. (n.d.).&nbsp;<em>What is science communication?<\/em>&nbsp;PCST Network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0y \u0111\u0103ng<\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-07-31T11:32:12+00:00\">July 31, 2026<\/time><\/div>","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c khoa h\u1ecdc \u2014 nh\u00e0 b\u00e1o chuy\u00ean tr\u00e1ch m\u1ea3ng khoa &hellip; <a title=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc kh\u00e1c g\u00ec b\u00e1o ch\u00ed, gi\u00e1o d\u1ee5c v\u00e0 PR khoa h\u1ecdc?\" class=\"hm-read-more\" href=\"https:\/\/dykhoa.com\/blog\/ttkh-khac-gi-bao-chi-giao-duc-pr-khoa-hoc\/\"><span class=\"screen-reader-text\">Truy\u1ec1n th\u00f4ng khoa h\u1ecdc kh\u00e1c g\u00ec b\u00e1o ch\u00ed, gi\u00e1o d\u1ee5c v\u00e0 PR khoa h\u1ecdc?<\/span>Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[54,55,56,23],"class_list":["post-127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ly-thuyet-mo-hinh","category-truyen-thong-khoa-hoc","tag-bao-chi-khoa-hoc","tag-giao-duc-khoa-hoc","tag-pcst-network","tag-truyen-thong-khoa-hoc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Truy\u1ec1n th\u00f4ng khoa h\u1ecdc kh\u00e1c g\u00ec b\u00e1o ch\u00ed, gi\u00e1o d\u1ee5c v\u00e0 PR khoa h\u1ecdc?<\/title>\n<meta name=\"description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc kh\u00e1c g\u00ec b\u00e1o ch\u00ed, gi\u00e1o d\u1ee5c v\u00e0 PR khoa h\u1ecdc? 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