{"id":118,"date":"2026-07-31T11:08:24","date_gmt":"2026-07-31T11:08:24","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=118"},"modified":"2026-07-31T11:08:25","modified_gmt":"2026-07-31T11:08:25","slug":"ke-chuyen-khoa-hoc-storytelling","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/ke-chuyen-khoa-hoc-storytelling\/","title":{"rendered":"K\u1ec3 chuy\u1ec7n khoa h\u1ecdc (Science Storytelling): V\u00ec sao v\u00e0 nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trong gi\u1edbi khoa h\u1ecdc, &#8220;k\u1ec3 chuy\u1ec7n&#8221; (storytelling) t\u1eebng b\u1ecb nh\u00ecn v\u1edbi th\u00e1i \u0111\u1ed9 d\u00e8 d\u1eb7t \u2014 nhi\u1ec1u ng\u01b0\u1eddi lo ng\u1ea1i r\u1eb1ng g\u1eafn c\u1ea3m x\u00fac v\u00e0 t\u01b0\u1eddng thu\u1eadt c\u00e1 nh\u00e2n v\u00e0o n\u1ed9i dung khoa h\u1ecdc c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m t\u00ednh kh\u00e1ch quan ho\u1eb7c b\u00f3p m\u00e9o s\u1ef1 th\u1eadt. Nh\u01b0ng nghi\u00ean c\u1ee9u <a href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-la-gi\/\" data-type=\"post\" data-id=\"32\">truy\u1ec1n th\u00f4ng khoa h\u1ecdc<\/a> cho th\u1ea5y m\u1ed9t b\u1ee9c tranh kh\u00e1c: khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, k\u1ec3 chuy\u1ec7n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh \u0111\u1ec3 gi\u00fap c\u00f4ng ch\u00fang kh\u00f4ng chuy\u00ean ti\u1ebfp c\u1eadn n\u1ed9i dung khoa h\u1ecdc hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Trong b\u00e0i vi\u1ebft n\u00e0y,<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dykhoa.com\/blog\/ke-chuyen-khoa-hoc-storytelling\/#Nghien_cuu_nen_tang_Dahlstrom_2014\" >Nghi\u00ean c\u1ee9u n\u1ec1n t\u1ea3ng: Dahlstrom (2014)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dykhoa.com\/blog\/ke-chuyen-khoa-hoc-storytelling\/#Mat_can_can_nhac_ranh_gioi_dao_duc_cua_thuyet_phuc\" >M\u1eb7t c\u1ea7n c\u00e2n nh\u1eafc: ranh gi\u1edbi \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a thuy\u1ebft ph\u1ee5c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dykhoa.com\/blog\/ke-chuyen-khoa-hoc-storytelling\/#Ung_dung_thuc_hanh\" >\u1ee8ng d\u1ee5ng th\u1ef1c h\u00e0nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dykhoa.com\/blog\/ke-chuyen-khoa-hoc-storytelling\/#Doi_loi_gioi_thieu\" >\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dykhoa.com\/blog\/ke-chuyen-khoa-hoc-storytelling\/#Tai_lieu_tham_khao\" >T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nghien_cuu_nen_tang_Dahlstrom_2014\"><\/span>Nghi\u00ean c\u1ee9u n\u1ec1n t\u1ea3ng: Dahlstrom (2014)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trong b\u00e0i vi\u1ebft c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn &#8220;Using narratives and storytelling to communicate science with nonexpert audiences&#8221;, \u0111\u0103ng tr\u00ean\u00a0<em>Proceedings of the National Academy of Sciences (PNAS)<\/em>\u00a0n\u0103m 2014, nh\u00e0 nghi\u00ean c\u1ee9u Michael F. Dahlstrom (\u0110\u1ea1i h\u1ecdc Bang Iowa) ch\u1ec9 ra r\u1eb1ng: m\u1eb7c d\u00f9 k\u1ec3 chuy\u1ec7n th\u01b0\u1eddng mang h\u00e0m \u00fd ti\u00eau c\u1ef1c trong gi\u1edbi khoa h\u1ecdc, \u0111\u1ecbnh d\u1ea1ng t\u01b0\u1eddng thu\u1eadt (narrative) kh\u00f4ng n\u00ean b\u1ecb lo\u1ea1i b\u1ecf khi truy\u1ec1n \u0111\u1ea1t khoa h\u1ecdc \u0111\u1ebfn <a href=\"https:\/\/dykhoa.com\/blog\/niem-tin-cong-chung-doi-voi-khoa-hoc-du-lieu-cap-nhat\/\" data-type=\"post\" data-id=\"111\">c\u00f4ng ch\u00fang<\/a> kh\u00f4ng chuy\u00ean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo Dahlstrom, t\u01b0\u1eddng thu\u1eadt mang l\u1ea1i ba l\u1ee3i \u00edch ch\u00ednh so v\u1edbi c\u00e1ch tr\u00ecnh b\u00e0y d\u1eef ki\u1ec7n thu\u1ea7n t\u00fay:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3u (comprehension)<\/strong>\u00a0\u2014 c\u1ea5u tr\u00fac c\u00e2u chuy\u1ec7n (c\u00f3 nh\u00e2n v\u1eadt, b\u1ed1i c\u1ea3nh, di\u1ec5n bi\u1ebfn) gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 ti\u1ebfp nh\u1eadn th\u00f4ng tin ph\u1ee9c t\u1ea1p h\u01a1n so v\u1edbi danh s\u00e1ch d\u1eef ki\u1ec7n r\u1eddi r\u1ea1c.<\/li>\n\n\n\n<li><strong>T\u0103ng s\u1ef1 h\u1ee9ng th\u00fa (interest)<\/strong>\u00a0\u2014 ng\u01b0\u1eddi kh\u00f4ng chuy\u00ean ti\u1ebfp nh\u1eadn ph\u1ea7n l\u1edbn th\u00f4ng tin khoa h\u1ecdc qua c\u00e1c s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, v\u1ed1n v\u1eabn thi\u00ean v\u1ec1 \u0111\u1ecbnh d\u1ea1ng t\u01b0\u1eddng thu\u1eadt.<\/li>\n\n\n\n<li><strong>T\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft (engagement)<\/strong>\u00a0\u2014 t\u01b0\u1eddng thu\u1eadt c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c n\u1ed9i t\u1ea1i, gi\u00fap th\u00f4ng \u0111i\u1ec7p khoa h\u1ecdc ch\u1ea1m \u0111\u01b0\u1ee3c \u0111\u1ebfn c\u1ea3 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng v\u1ed1n c\u00f3 xu h\u01b0\u1edbng ho\u00e0i nghi ho\u1eb7c \u00edt quan t\u00e2m.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mat_can_can_nhac_ranh_gioi_dao_duc_cua_thuyet_phuc\"><\/span>M\u1eb7t c\u1ea7n c\u00e2n nh\u1eafc: ranh gi\u1edbi \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a thuy\u1ebft ph\u1ee5c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dahlstrom c\u0169ng l\u01b0u \u00fd m\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng: ch\u00ednh v\u00ec t\u01b0\u1eddng thu\u1eadt c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c n\u1ed9i t\u1ea1i, vi\u1ec7c s\u1eed d\u1ee5ng n\u00f3 trong truy\u1ec1n th\u00f4ng khoa h\u1ecdc \u0111\u1eb7t ra c\u00e1c c\u00e2n nh\u1eafc v\u1ec1 m\u1eb7t \u0111\u1ea1o \u0111\u1ee9c. Ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng khoa h\u1ecdc c\u1ea7n ph\u00e2n bi\u1ec7t r\u00f5 gi\u1eefa vi\u1ec7c d\u00f9ng c\u00e2u chuy\u1ec7n \u0111\u1ec3 gi\u00fap c\u00f4ng ch\u00fang&nbsp;<em>hi\u1ec3u<\/em>&nbsp;m\u1ed9t v\u1ea5n \u0111\u1ec1 khoa h\u1ecdc, v\u1edbi vi\u1ec7c d\u00f9ng c\u00e2u chuy\u1ec7n \u0111\u1ec3&nbsp;<em>thuy\u1ebft ph\u1ee5c<\/em>&nbsp;c\u00f4ng ch\u00fang theo m\u1ed9t quan \u0111i\u1ec3m \u0111\u1ecbnh s\u1eb5n \u2014 hai m\u1ee5c \u0111\u00edch n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng t\u01b0\u01a1ng th\u00edch v\u1edbi chu\u1ea9n m\u1ef1c kh\u00e1ch quan c\u1ee7a khoa h\u1ecdc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ung_dung_thuc_hanh\"><\/span>\u1ee8ng d\u1ee5ng th\u1ef1c h\u00e0nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung khoa h\u1ecdc \u2014 d\u00f9 l\u00e0 b\u00e0i b\u00e1o, b\u00e0i gi\u1ea3ng, hay b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i \u2014 nguy\u00ean t\u1eafc r\u00fat ra t\u1eeb nghi\u00ean c\u1ee9u n\u00e0y kh\u00e1 r\u00f5 r\u00e0ng: m\u1ed9t b\u00e0i vi\u1ebft khoa h\u1ecdc kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i hy sinh t\u00ednh ch\u00ednh x\u00e1c \u0111\u1ec3 c\u00f3 t\u00ednh t\u01b0\u1eddng thu\u1eadt. Vi\u1ec7c g\u1eafn d\u1eef ki\u1ec7n khoa h\u1ecdc v\u00e0o m\u1ed9t b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 (m\u1ed9t t\u00ecnh hu\u1ed1ng th\u1eadt, m\u1ed9t qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, m\u1ed9t nh\u00e2n v\u1eadt li\u00ean quan) \u2014 mi\u1ec5n l\u00e0 kh\u00f4ng b\u00f3p m\u00e9o b\u1ea3n ch\u1ea5t khoa h\u1ecdc \u2014 v\u1eabn l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u \u1ee7ng h\u1ed9 \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp nh\u1eadn c\u1ee7a c\u00f4ng ch\u00fang kh\u00f4ng chuy\u00ean.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_loi_gioi_thieu\"><\/span>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi\u00a0<strong><a href=\"https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/\" data-type=\"page\" data-id=\"2\">Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa)<\/a><\/strong>, gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129\u00a0<strong>Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement)<\/strong>\u00a0t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 sai s\u00f3t, g\u00f3p \u00fd, xin vui l\u00f2ng g\u1eedi email cho t\u00e1c gi\u1ea3: hi@dykhoa.com. Tr\u00e2n tr\u1ecdng c\u1ea3m \u01a1n!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_lieu_tham_khao\"><\/span>T\u00e0i li\u1ec7u tham kh\u1ea3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dahlstrom, M. F. (2014). Using narratives and storytelling to communicate science with nonexpert audiences.&nbsp;<em>Proceedings of the National Academy of Sciences, 111<\/em>(Supplement 4), 13614\u201313620.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0y \u0111\u0103ng<\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-07-31T11:08:24+00:00\">July 31, 2026<\/time><\/div>","protected":false},"excerpt":{"rendered":"<p>Trong gi\u1edbi khoa h\u1ecdc, &#8220;k\u1ec3 chuy\u1ec7n&#8221; (storytelling) t\u1eebng b\u1ecb nh\u00ecn v\u1edbi th\u00e1i \u0111\u1ed9 d\u00e8 d\u1eb7t \u2014 &hellip; <a title=\"K\u1ec3 chuy\u1ec7n khoa h\u1ecdc (Science Storytelling): V\u00ec sao v\u00e0 nh\u01b0 th\u1ebf n\u00e0o?\" class=\"hm-read-more\" href=\"https:\/\/dykhoa.com\/blog\/ke-chuyen-khoa-hoc-storytelling\/\"><span class=\"screen-reader-text\">K\u1ec3 chuy\u1ec7n khoa h\u1ecdc (Science Storytelling): V\u00ec sao v\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/span>Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[47,46,45,23],"class_list":["post-118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ly-thuyet-mo-hinh","category-truyen-thong-khoa-hoc","tag-dahlstrom","tag-ke-chuyen-khoa-hoc","tag-storytelling","tag-truyen-thong-khoa-hoc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>K\u1ec3 chuy\u1ec7n khoa h\u1ecdc (Science Storytelling): V\u00ec sao v\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/title>\n<meta name=\"description\" content=\"K\u1ec3 chuy\u1ec7n khoa h\u1ecdc l\u00e0 g\u00ec v\u00e0 v\u00ec sao hi\u1ec7u qu\u1ea3? T\u00ecm hi\u1ec3u nghi\u00ean c\u1ee9u c\u1ee7a Dahlstrom (2014, PNAS) v\u1ec1 vai tr\u00f2 c\u1ee7a t\u01b0\u1eddng thu\u1eadt trong truy\u1ec1n th\u00f4ng khoa h\u1ecdc\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/ke-chuyen-khoa-hoc-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u1ec3 chuy\u1ec7n khoa h\u1ecdc (Science Storytelling): V\u00ec sao v\u00e0 nh\u01b0 th\u1ebf n\u00e0o?\" \/>\n<meta property=\"og:description\" content=\"K\u1ec3 chuy\u1ec7n khoa h\u1ecdc l\u00e0 g\u00ec v\u00e0 v\u00ec sao hi\u1ec7u qu\u1ea3? 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