{"id":1004,"date":"2026-10-12T14:12:36","date_gmt":"2026-10-12T07:12:36","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=1004"},"modified":"2026-10-12T14:12:39","modified_gmt":"2026-10-12T07:12:39","slug":"do-thi-du-lich-thong-minh-smart-tourism-destination","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/do-thi-du-lich-thong-minh-smart-tourism-destination\/","title":{"rendered":"\u0110\u00f4 th\u1ecb du l\u1ecbch th\u00f4ng minh (Smart Tourism): Khi d\u1eef li\u1ec7u v\u00e0 AI t\u00e1i \u0111\u1ecbnh h\u00ecnh c\u00e1ch qu\u1ea3n tr\u1ecb \u0111i\u1ec3m \u0111\u1ebfn"},"content":{"rendered":"<p>Trong chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 qu\u1ed1c gia, h\u1ea7u h\u1ebft c\u00e1c th\u00e0nh ph\u1ed1 du l\u1ecbch l\u1edbn t\u1ea1i Vi\u1ec7t Nam nh\u01b0 \u0110\u00e0 N\u1eb5ng, Hu\u1ebf, TP.HCM v\u00e0 H\u00e0 N\u1ed9i \u0111\u1ec1u \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh &#8220;\u0110\u00f4 th\u1ecb du l\u1ecbch th\u00f4ng minh&#8221;. D\u00f9 v\u1eady, t\u1ea1i nhi\u1ec1u n\u01a1i, kh\u00e1i ni\u1ec7m n\u00e0y v\u1eabn b\u1ecb hi\u1ec3u m\u1ed9t c\u00e1ch h\u1eddi h\u1ee3t l\u00e0 vi\u1ec7c g\u1eafn v\u00e0i m\u00e3 QR t\u1ea1i c\u1ed5ng \u0111\u1ec1n ch\u00f9a, l\u1eafp wifi c\u00f4ng c\u1ed9ng ch\u1eadp ch\u1eddn, ho\u1eb7c x\u00e2y d\u1ef1ng m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u00e0i v\u00e0o m\u00e1y r\u1ed3i b\u1ecb l\u00e3ng qu\u00ean.<\/p>\n<p>Trong l\u00fd thuy\u1ebft qu\u1ea3n tr\u1ecb du l\u1ecbch hi\u1ec7n \u0111\u1ea1i, <strong>du l\u1ecbch th\u00f4ng minh<\/strong> (Smart Tourism Destination &#8211; STD) l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i ph\u1ee9c h\u1ee3p k\u1ebft h\u1ee3p gi\u1eefa h\u1ea1 t\u1ea7ng v\u1eadt l\u00fd, m\u1ea1ng l\u01b0\u1edbi Internet v\u1ea1n v\u1eadt (IoT), d\u1eef li\u1ec7u l\u1edbn (Big Data) v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI).<\/p>\n<h2>\u0110\u1ecbnh ngh\u0129a: Du l\u1ecbch th\u00f4ng minh (Smart Tourism Destination) l\u00e0 g\u00ec?<\/h2>\n<blockquote><p><strong>\u0110i\u1ec3m \u0111\u1ebfn du l\u1ecbch th\u00f4ng minh (Smart Tourism Destination &#8211; STD)<\/strong> l\u00e0 m\u1ed9t kh\u00f4ng gian \u0111\u00f4 th\u1ecb \u0111\u01b0\u1ee3c trang b\u1ecb n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 s\u1ed1 ti\u00ean ti\u1ebfn cho ph\u00e9p thu th\u1eadp, t\u00edch h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c t\u1eeb nhi\u1ec1u ngu\u1ed3n (du kh\u00e1ch, h\u1ea1 t\u1ea7ng giao th\u00f4ng, th\u1eddi ti\u1ebft, doanh nghi\u1ec7p) nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a du kh\u00e1ch, n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3n tr\u1ecb t\u00e0i nguy\u00ean v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng c\u1ee7a c\u01b0 d\u00e2n b\u1ea3n \u0111\u1ecba.<\/p><\/blockquote>\n<h2>Khung 6A trong qu\u1ea3n tr\u1ecb Du l\u1ecbch th\u00f4ng minh c\u1ee7a Buhalis<\/h2>\n<p>Gi\u00e1o s\u01b0 Dimitrios Buhalis \u2013 chuy\u00ean gia h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 c\u00f4ng ngh\u1ec7 du l\u1ecbch \u2013 \u0111\u00e3 ph\u00e1t tri\u1ec3n khung 6A ph\u00e2n t\u00edch c\u00e1c c\u1ea5u ph\u1ea7n c\u1ea7n \u0111\u01b0\u1ee3c th\u00f4ng minh h\u00f3a:<\/p>\n<ul>\n<li><strong>Attractions (\u0110i\u1ec3m tham quan):<\/strong> S\u1ed1 h\u00f3a di s\u1ea3n b\u1eb1ng c\u00f4ng ngh\u1ec7 3D, th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng (AR) gi\u00fap t\u00e1i hi\u1ec7n l\u1ecbch s\u1eed s\u1ed1ng \u0111\u1ed9ng.<\/li>\n<li><strong>Accessibility (Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn):<\/strong> B\u1ea3n \u0111\u1ed3 nhi\u1ec7t (heat map) theo d\u00f5i m\u1eadt \u0111\u1ed9 giao th\u00f4ng theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ph\u00e2n lu\u1ed3ng xe \u0111i\u1ec7n v\u00e0 xe bu\u00fdt du l\u1ecbch, tr\u00e1nh \u00f9n t\u1eafc.<\/li>\n<li><strong>Amenities (Ti\u1ec7n \u00edch d\u1ecbch v\u1ee5):<\/strong> Thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t \u0111\u1ed3ng b\u1ed9, ki-\u1ed1t th\u00f4ng tin t\u01b0\u01a1ng t\u00e1c \u0111a ng\u00f4n ng\u1eef h\u1ed7 tr\u1ee3 b\u1edfi AI chatbot.<\/li>\n<li><strong>Available Packages (G\u00f3i d\u1ecbch v\u1ee5):<\/strong> C\u00e1 nh\u00e2n h\u00f3a l\u1ecbch tr\u00ecnh theo s\u1edf th\u00edch d\u1ef1a tr\u00ean thu\u1eadt to\u00e1n g\u1ee3i \u00fd (recommendation algorithms).<\/li>\n<li><strong>Activities (Ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m):<\/strong> \u0110\u1eb7t ch\u1ed7 v\u00e0 mua v\u00e9 b\u1ea3o t\u00e0ng theo khung gi\u1edd \u0111\u1ecbnh s\u1eb5n (timed entry) \u0111\u1ec3 ki\u1ec3m so\u00e1t <a href=\"https:\/\/dykhoa.com\/blog\/?p=988\">s\u1ee9c ch\u1ee9a ch\u1ecbu t\u1ea3i c\u1ee7a di t\u00edch<\/a>.<\/li>\n<li><strong>Ancillary Services (D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3):<\/strong> H\u1ec7 th\u1ed1ng c\u1ee9u h\u1ed9 kh\u1ea9n c\u1ea5p t\u00edch h\u1ee3p \u0111\u1ecbnh v\u1ecb GPS, ph\u1ea3n h\u1ed3i ph\u1ea3n \u00e1nh c\u1ee7a du kh\u00e1ch trong 15 ph\u00fat.<\/li>\n<\/ul>\n<h2>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/h2>\n<p>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n<p>N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n<p>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/p>\n<ul>\n<li>Buhalis, D., &amp; Amaranggana, A. (2014). Smart tourism destinations. In <em>Information and Communication Technologies in Tourism 2014<\/em> (pp. 553-564). Springer. https:\/\/doi.org\/10.1007\/978-3-319-03973-2_40<\/li>\n<li>Gretzel, U., Sigala, M., Xiang, Z., &amp; Koo, C. (2015). Smart tourism: Foundations and developments. <em>Electronic Markets, 25<\/em>(3), 179-188. https:\/\/doi.org\/10.1007\/s12525-015-0196-8<\/li>\n<li>Wang, L., Wang, Y., &amp; Xiang, Z. (2021). Imbrications of IT and hospitality organizations. <em>Annals of Tourism Research Empirical Insights, 2<\/em>(1), 100021. https:\/\/doi.org\/10.1016\/j.annale.2021.100021<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00f4ng ch\u1ec9 l\u00e0 wifi mi\u1ec5n ph\u00ed hay m\u00e3 QR qu\u00e9t th\u00f4ng tin, du l\u1ecbch th\u00f4ng minh (Smart Tourism) l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u nh\u1eb1m ph\u00e2n lu\u1ed3ng giao th\u00f4ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m.<\/p>\n","protected":false},"author":1,"featured_media":994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[536,535,533,534],"class_list":["post-1004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-lich","category-nghien-cuu-du-lich","tag-ai-du-lich","tag-cong-nghe-du-lich","tag-du-lich-thong-minh-la-gi","tag-smart-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Du l\u1ecbch th\u00f4ng minh (Smart Tourism) l\u00e0 g\u00ec? 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