{"id":1003,"date":"2026-10-12T14:09:54","date_gmt":"2026-10-12T07:09:54","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=1003"},"modified":"2026-10-13T00:46:25","modified_gmt":"2026-10-12T17:46:25","slug":"tay-xanh-greenwashing-trong-du-lich","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/","title":{"rendered":"T\u1ea9y xanh (Greenwashing) trong du l\u1ecbch: Nh\u1eadn di\u1ec7n chi\u00eau tr\u00f2 “g\u1eafn m\u00e1c sinh th\u00e1i” \u0111\u1ec3 t\u0103ng gi\u00e1 tour"},"content":{"rendered":"

B\u01b0\u1edbc ch\u00e2n v\u00e0o m\u1ed9t khu ngh\u1ec9 d\u01b0\u1ee1ng \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 l\u00e0 “Eco-Resort h\u00f2a m\u00ecnh v\u00e0o thi\u00ean nhi\u00ean”, b\u1ea1n nh\u00ecn th\u1ea5y nh\u1eefng t\u1ea5m bi\u1ec3n nh\u1ecf b\u1eb1ng g\u1ed7 \u0111\u1eb7t trang tr\u1ecdng trong ph\u00f2ng t\u1eafm: “H\u00e3y c\u1ee9u l\u1ea5y h\u00e0nh tinh b\u1eb1ng c\u00e1ch t\u00e1i s\u1eed d\u1ee5ng kh\u0103n t\u1eafm c\u1ee7a b\u1ea1n”<\/em>. Th\u1ebf nh\u01b0ng, ph\u00eda sau c\u00e1nh c\u1eeda kh\u00e1ch s\u1ea1n, to\u00e0n b\u1ed9 n\u01b0\u1edbc th\u1ea3i sinh ho\u1ea1t ch\u01b0a qua x\u1eed l\u00fd \u0111\u01b0\u1ee3c x\u1ea3 ng\u1ea7m ra v\u1ecbnh bi\u1ec3n, r\u1eebng c\u00e2y nguy\u00ean sinh xung quanh b\u1ecb san \u1ee7i \u0111\u1ec3 x\u00e2y s\u00e2n golf, v\u00e0 nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5 l\u00e0 ng\u01b0\u1eddi b\u1ea3n \u0111\u1ecba ch\u1ec9 nh\u1eadn m\u1ee9c th\u00f9 lao b\u00e8o b\u1ecdt kh\u00f4ng b\u1ea3o hi\u1ec3m.<\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 bi\u1ec3u hi\u1ec7n \u0111i\u1ec3n h\u00ecnh c\u1ee7a greenwashing trong du l\u1ecbch<\/strong> (t\u1ea9y xanh du l\u1ecbch) \u2013 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng ti\u1ebfp th\u1ecb tr\u1ee5c l\u1ee3i \u0111ang l\u00e0m x\u00f3i m\u00f2n ni\u1ec1m tin c\u1ee7a nh\u1eefng du kh\u00e1ch th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng.<\/p>\n

\u0110\u1ecbnh ngh\u0129a: Greenwashing trong ng\u00e0nh du l\u1ecbch l\u00e0 g\u00ec?<\/h2>\n

Greenwashing trong du l\u1ecbch (T\u1ea9y xanh du l\u1ecbch)<\/strong> l\u00e0 h\u00e0nh vi m\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1eef h\u00e0nh, kh\u00e1ch s\u1ea1n ho\u1eb7c khu ngh\u1ec9 d\u01b0\u1ee1ng \u0111\u01b0a ra nh\u1eefng tuy\u00ean b\u1ed1 sai l\u1ec7ch, ph\u00f3ng \u0111\u1ea1i ho\u1eb7c m\u1eadp m\u1edd v\u1ec1 c\u00e1c cam k\u1ebft b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i nh\u1eb1m \u0111\u00e1nh b\u00f3ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat du kh\u00e1ch c\u00f3 \u00fd th\u1ee9c sinh th\u00e1i v\u00e0 \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 cao h\u01a1n m\u00e0 kh\u00f4ng th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o t\u1ed3n th\u1ef1c ch\u1ea5t.<\/p><\/blockquote>\n

4 d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft m\u1ed9t c\u01a1 s\u1edf du l\u1ecbch \u0111ang “t\u1ea9y xanh”<\/h2>\n
    \n
  • Bi\u1ec3u t\u01b0\u1ee3ng t\u1ef1 phong kh\u00f4ng c\u00f3 ki\u1ec3m ch\u1ee9ng \u0111\u1ed9c l\u1eadp:<\/strong> T\u1ef1 thi\u1ebft k\u1ebf c\u00e1c logo h\u00ecnh chi\u1ebfc l\u00e1, gi\u1ecdt n\u01b0\u1edbc xanh v\u00e0 in d\u00f2ng ch\u1eef “Ch\u1ee9ng ch\u1ec9 xanh 100%” m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 th\u1ea9m \u0111\u1ecbnh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c ki\u1ec3m \u0111\u1ecbnh qu\u1ed1c t\u1ebf uy t\u00edn (nh\u01b0 EarthCheck, Travelife, Green Globe).<\/li>\n
  • \u0110\u1ed5 l\u1ed7i tr\u00e1ch nhi\u1ec7m b\u1ea3o t\u1ed3n l\u00ean \u0111\u1ea7u kh\u00e1ch h\u00e0ng:<\/strong> K\u00eau g\u1ecdi kh\u00e1ch b\u1edbt d\u00f9ng n\u01b0\u1edbc, b\u1edbt gi\u1eb7t kh\u0103n \u0111\u1ec3 “b\u1ea3o v\u1ec7 tr\u00e1i \u0111\u1ea5t”, trong khi m\u1ee5c \u0111\u00edch th\u1ef1c t\u1ebf ch\u1ec9 l\u00e0 c\u1eaft gi\u1ea3m chi ph\u00ed gi\u1eb7t \u1ee7i v\u00e0 nh\u00e2n c\u00f4ng c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
  • \u0110\u00e1nh tr\u00e1o kh\u00e1i ni\u1ec7m ki\u1ebfn tr\u00fac:<\/strong> S\u1eed d\u1ee5ng v\u1eadt li\u1ec7u tre n\u1ee9a trang tr\u00ed b\u1ec1 ngo\u00e0i \u0111\u1ec3 g\u1ecdi l\u00e0 “eco-resort”, nh\u01b0ng v\u1eadn h\u00e0nh h\u00e0ng tr\u0103m \u0111i\u1ec1u h\u00f2a c\u00f4ng su\u1ea5t l\u1edbn, b\u1ec3 b\u01a1i v\u00f4 c\u1ef1c ng\u1ed1n n\u01b0\u1edbc ng\u1ecdt t\u1ea1i c\u00e1c h\u00f2n \u0111\u1ea3o kh\u00f4 h\u1ea1n.<\/li>\n
  • M\u1eadp m\u1edd v\u1ec1 chu\u1ed7i cung \u1ee9ng th\u1ef1c ph\u1ea9m:<\/strong> Tuy\u00ean b\u1ed1 ph\u1ee5c v\u1ee5 rau h\u1eefu c\u01a1 t\u1ef1 tr\u1ed3ng nh\u01b0ng th\u1ef1c ch\u1ea5t ch\u1ec9 c\u00f3 m\u1ed9t m\u1ea3nh v\u01b0\u1eddn nh\u1ecf l\u00e0m c\u1ea3nh, 95% nguy\u00ean li\u1ec7u nh\u1eadp t\u1eeb c\u00e1c ch\u1ee3 \u0111\u1ea7u m\u1ed1i kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c.<\/li>\n<\/ul>\n

    \u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/h2>\n

    B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n

    N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n

    \nT\u00e0i li\u1ec7u tham kh\u1ea3o (3 ngu\u1ed3n)<\/summary>\n
      \n
    • Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54<\/em>(1), 64-87. https:\/\/doi.org\/10.1525\/cmr.2011.54.1.64<\/li>\n
    • Font, X., Elgammal, I., & Lamond, I. (2017). Greenhushing: The deliberate under-communicating of sustainability practices by tourism firms. Journal of Sustainable Tourism, 25<\/em>(7), 1007-1023. https:\/\/doi.org\/10.1080\/09669582.2016.1158829<\/li>\n
    • Zhao, H., Li, X., & Wang, S. (2020). Evaluating the performance of sustainable tourism transitions. Journal of Cleaner Production, 276<\/em>, 122809. https:\/\/doi.org\/10.1016\/j.jclepro.2020.122809<\/li>\n<\/ul>\n<\/details>\n","protected":false},"excerpt":{"rendered":"

      Kh\u0103n t\u1eafm t\u00e1i s\u1eed d\u1ee5ng nh\u01b0ng n\u01b0\u1edbc th\u1ea3i \u0111\u1ed5 th\u1eb3ng ra bi\u1ec3n: B\u00f3c tr\u1ea7n c\u00e1c th\u1ee7 thu\u1eadt Greenwashing trong ng\u00e0nh kh\u00e1ch s\u1ea1n, ngh\u1ec9 d\u01b0\u1ee1ng v\u00e0 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u00e1i t\u1ef1 b\u1ea3o v\u1ec7 m\u00ecnh.<\/p>\n","protected":false},"author":1,"featured_media":993,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[531,530,345,532],"class_list":["post-1003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-lich","category-nghien-cuu-du-lich","tag-du-lich-sinh-thai","tag-greenwashing-trong-du-lich","tag-tay-xanh","tag-tiep-thi-dao-duc"],"yoast_head":"\nT\u1ea9y xanh (Greenwashing) trong du l\u1ecbch: Nh\u1eadn di\u1ec7n chi\u00eau tr\u00f2<\/title>\n<meta name=\"description\" content=\"Greenwashing trong du l\u1ecbch l\u00e0 g\u00ec? C\u00e1ch nh\u1eadn bi\u1ebft c\u00e1c chi\u00eau tr\u00f2 g\u1eafn m\u00e1c sinh th\u00e1i (eco-friendly) n\u1eeda v\u1eddi v\u00e0 ti\u00eau chu\u1ea9n ch\u1ee9ng ch\u1ec9 du l\u1ecbch b\u1ec1n v\u1eefng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ea9y xanh (Greenwashing) trong du l\u1ecbch: Nh\u1eadn di\u1ec7n chi\u00eau tr\u00f2\" \/>\n<meta property=\"og:description\" content=\"Greenwashing trong du l\u1ecbch l\u00e0 g\u00ec? C\u00e1ch nh\u1eadn bi\u1ebft c\u00e1c chi\u00eau tr\u00f2 g\u1eafn m\u00e1c sinh th\u00e1i (eco-friendly) n\u1eeda v\u1eddi v\u00e0 ti\u00eau chu\u1ea9n ch\u1ee9ng ch\u1ec9 du l\u1ecbch b\u1ec1n v\u1eefng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/zykhoa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-12T07:09:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T17:46:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/10\/tay-xanh-greenwashing-tiep-thi-du-lich.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Dy Khoa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dy Khoa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/\"},\"author\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"},\"headline\":\"T\u1ea9y xanh (Greenwashing) trong du l\u1ecbch: Nh\u1eadn di\u1ec7n chi\u00eau tr\u00f2 “g\u1eafn m\u00e1c sinh th\u00e1i” \u0111\u1ec3 t\u0103ng gi\u00e1 tour\",\"datePublished\":\"2026-10-12T07:09:54+00:00\",\"dateModified\":\"2026-10-12T17:46:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/\"},\"wordCount\":937,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/tay-xanh-greenwashing-tiep-thi-du-lich.webp\",\"keywords\":[\"du l\u1ecbch sinh th\u00e1i\",\"greenwashing trong du l\u1ecbch\",\"t\u1ea9y xanh\",\"ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c\"],\"articleSection\":[\"Du l\u1ecbch\",\"Nghi\u00ean c\u1ee9u du l\u1ecbch\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/#respond\"]}],\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/\",\"name\":\"T\u1ea9y xanh (Greenwashing) trong du l\u1ecbch: Nh\u1eadn di\u1ec7n chi\u00eau tr\u00f2\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/tay-xanh-greenwashing-tiep-thi-du-lich.webp\",\"datePublished\":\"2026-10-12T07:09:54+00:00\",\"dateModified\":\"2026-10-12T17:46:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"},\"description\":\"Greenwashing trong du l\u1ecbch l\u00e0 g\u00ec? C\u00e1ch nh\u1eadn bi\u1ebft c\u00e1c chi\u00eau tr\u00f2 g\u1eafn m\u00e1c sinh th\u00e1i (eco-friendly) n\u1eeda v\u1eddi v\u00e0 ti\u00eau chu\u1ea9n ch\u1ee9ng ch\u1ec9 du l\u1ecbch b\u1ec1n v\u1eefng.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/tay-xanh-greenwashing-tiep-thi-du-lich.webp\",\"contentUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/tay-xanh-greenwashing-tiep-thi-du-lich.webp\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/tay-xanh-greenwashing-trong-du-lich\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u1ea9y xanh (Greenwashing) trong du l\u1ecbch: Nh\u1eadn di\u1ec7n chi\u00eau tr\u00f2 “g\u1eafn m\u00e1c sinh th\u00e1i” \u0111\u1ec3 t\u0103ng gi\u00e1 tour\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\",\"name\":\"Dy Khoa Blog\",\"description\":\"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\",\"alternateName\":\"Blog c\u1ee7a Dy Khoa\",\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\",\"name\":\"Dy Khoa\",\"alternateName\":[\"Nguy\u1ec5n Ho\u00e0ng Anh Khoa\",\"Nguyen Hoang Anh Khoa\"],\"url\":\"https:\\\/\\\/dykhoa.com\\\/\",\"description\":\"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.\",\"jobTitle\":[\"Gi\u1ea3ng vi\u00ean\",\"Chuy\u00ean gia Truy\u1ec1n th\u00f4ng\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universiti Malaya\"},\"knowsAbout\":[\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\",\"Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb\",\"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)\",\"Quan h\u1ec7 c\u00f4ng ch\u00fang\",\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng\"],\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dykhoa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dykhoa\\\/\",\"https:\\\/\\\/facebook.com\\\/zykhoa\\\/\",\"https:\\\/\\\/www.researchgate.net\\\/profile\\\/Hoang-Anh-Khoa-Nguyen\",\"https:\\\/\\\/dykhoa.com\\\/blog\\\/dy-khoa-la-ai\\\/\"],\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"contentUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"caption\":\"Dy Khoa\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1ea9y xanh (Greenwashing) trong du l\u1ecbch: Nh\u1eadn di\u1ec7n chi\u00eau tr\u00f2","description":"Greenwashing trong du l\u1ecbch l\u00e0 g\u00ec? C\u00e1ch nh\u1eadn bi\u1ebft c\u00e1c chi\u00eau tr\u00f2 g\u1eafn m\u00e1c sinh th\u00e1i (eco-friendly) n\u1eeda v\u1eddi v\u00e0 ti\u00eau chu\u1ea9n ch\u1ee9ng ch\u1ec9 du l\u1ecbch b\u1ec1n v\u1eefng.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/","og_locale":"vi_VN","og_type":"article","og_title":"T\u1ea9y xanh (Greenwashing) trong du l\u1ecbch: Nh\u1eadn di\u1ec7n chi\u00eau tr\u00f2","og_description":"Greenwashing trong du l\u1ecbch l\u00e0 g\u00ec? C\u00e1ch nh\u1eadn bi\u1ebft c\u00e1c chi\u00eau tr\u00f2 g\u1eafn m\u00e1c sinh th\u00e1i (eco-friendly) n\u1eeda v\u1eddi v\u00e0 ti\u00eau chu\u1ea9n ch\u1ee9ng ch\u1ec9 du l\u1ecbch b\u1ec1n v\u1eefng.","og_url":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/","og_site_name":"Dy Khoa Blog","article_author":"https:\/\/www.facebook.com\/zykhoa\/","article_published_time":"2026-10-12T07:09:54+00:00","article_modified_time":"2026-10-12T17:46:25+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/10\/tay-xanh-greenwashing-tiep-thi-du-lich.webp","type":"image\/webp"}],"author":"Dy Khoa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dy Khoa","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/#article","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/"},"author":{"@id":"https:\/\/dykhoa.com\/#person"},"headline":"T\u1ea9y xanh (Greenwashing) trong du l\u1ecbch: Nh\u1eadn di\u1ec7n chi\u00eau tr\u00f2 “g\u1eafn m\u00e1c sinh th\u00e1i” \u0111\u1ec3 t\u0103ng gi\u00e1 tour","datePublished":"2026-10-12T07:09:54+00:00","dateModified":"2026-10-12T17:46:25+00:00","mainEntityOfPage":{"@id":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/"},"wordCount":937,"commentCount":0,"image":{"@id":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/#primaryimage"},"thumbnailUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/10\/tay-xanh-greenwashing-tiep-thi-du-lich.webp","keywords":["du l\u1ecbch sinh th\u00e1i","greenwashing trong du l\u1ecbch","t\u1ea9y xanh","ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c"],"articleSection":["Du l\u1ecbch","Nghi\u00ean c\u1ee9u du l\u1ecbch"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/#respond"]}],"publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"WebPage","@id":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/","url":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/","name":"T\u1ea9y xanh (Greenwashing) trong du l\u1ecbch: Nh\u1eadn di\u1ec7n chi\u00eau tr\u00f2","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/#primaryimage"},"image":{"@id":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/#primaryimage"},"thumbnailUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/10\/tay-xanh-greenwashing-tiep-thi-du-lich.webp","datePublished":"2026-10-12T07:09:54+00:00","dateModified":"2026-10-12T17:46:25+00:00","author":{"@id":"https:\/\/dykhoa.com\/#person"},"description":"Greenwashing trong du l\u1ecbch l\u00e0 g\u00ec? C\u00e1ch nh\u1eadn bi\u1ebft c\u00e1c chi\u00eau tr\u00f2 g\u1eafn m\u00e1c sinh th\u00e1i (eco-friendly) n\u1eeda v\u1eddi v\u00e0 ti\u00eau chu\u1ea9n ch\u1ee9ng ch\u1ec9 du l\u1ecbch b\u1ec1n v\u1eefng.","breadcrumb":{"@id":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/#primaryimage","url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/10\/tay-xanh-greenwashing-tiep-thi-du-lich.webp","contentUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/10\/tay-xanh-greenwashing-tiep-thi-du-lich.webp","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/dykhoa.com\/blog\/tay-xanh-greenwashing-trong-du-lich\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dykhoa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"T\u1ea9y xanh (Greenwashing) trong du l\u1ecbch: Nh\u1eadn di\u1ec7n chi\u00eau tr\u00f2 “g\u1eafn m\u00e1c sinh th\u00e1i” \u0111\u1ec3 t\u0103ng gi\u00e1 tour"}]},{"@type":"WebSite","@id":"https:\/\/dykhoa.com\/blog\/#website","url":"https:\/\/dykhoa.com\/blog\/","name":"Dy Khoa Blog","description":"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dykhoa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi","alternateName":"Blog c\u1ee7a Dy Khoa","publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"Person","@id":"https:\/\/dykhoa.com\/#person","name":"Dy Khoa","alternateName":["Nguy\u1ec5n Ho\u00e0ng Anh Khoa","Nguyen Hoang Anh Khoa"],"url":"https:\/\/dykhoa.com\/","description":"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.","jobTitle":["Gi\u1ea3ng vi\u00ean","Chuy\u00ean gia Truy\u1ec1n th\u00f4ng"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universiti Malaya"},"knowsAbout":["Truy\u1ec1n th\u00f4ng khoa h\u1ecdc","Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb","Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)","Quan h\u1ec7 c\u00f4ng ch\u00fang","Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng"],"sameAs":["https:\/\/www.linkedin.com\/in\/dykhoa\/","https:\/\/www.instagram.com\/dykhoa\/","https:\/\/facebook.com\/zykhoa\/","https:\/\/www.researchgate.net\/profile\/Hoang-Anh-Khoa-Nguyen","https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/"],"image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","contentUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","caption":"Dy Khoa"}}]}},"_links":{"self":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/1003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/comments?post=1003"}],"version-history":[{"count":2,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/1003\/revisions"}],"predecessor-version":[{"id":6249,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/1003\/revisions\/6249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media\/993"}],"wp:attachment":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media?parent=1003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/categories?post=1003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/tags?post=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}