{"id":1000,"date":"2026-10-12T14:07:05","date_gmt":"2026-10-12T07:07:05","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=1000"},"modified":"2026-10-13T00:46:32","modified_gmt":"2026-10-12T17:46:32","slug":"hieu-ung-instagrammable-fomo-tam-ly-du-lich","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/hieu-ung-instagrammable-fomo-tam-ly-du-lich\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng &#8220;Instagrammable&#8221;: Khi chuy\u1ebfn \u0111i b\u1ecb chi ph\u1ed1i b\u1edfi nhu c\u1ea7u x\u00e1c th\u1ef1c h\u00ecnh \u1ea3nh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"<p>\u0110\u00e3 bao gi\u1edd b\u1ea1n ch\u1ee9ng ki\u1ebfn c\u1ea3nh h\u00e0ng tr\u0103m du kh\u00e1ch x\u1ebfp h\u00e0ng su\u1ed1t ba ti\u1ebfng \u0111\u1ed3ng h\u1ed3 d\u01b0\u1edbi tr\u1eddi n\u1eafng ch\u1ec9 \u0111\u1ec3 \u0111\u1ee9ng ch\u1ee5p \u1ea3nh 30 gi\u00e2y t\u1ea1i m\u1ed9t chi\u1ebfc &#8220;c\u1ed5ng tr\u1eddi&#8221; nh\u00e2n t\u1ea1o, m\u1ed9t chi\u1ebfc x\u00edch \u0111u tr\u00ean \u0111\u1ed3i ch\u00e8, hay m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea view thung l\u0169ng? Khi t\u1ea5m \u1ea3nh \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea3i l\u00ean trang c\u00e1 nh\u00e2n v\u00e0 nh\u1eadn v\u1ec1 h\u00e0ng tr\u0103m l\u01b0\u1ee3t th\u00edch, h\u1ecd l\u1eadp t\u1ee9c r\u1eddi \u0111i m\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng h\u1ec1 quan t\u00e2m \u0111\u1ebfn v\u0103n h\u00f3a hay \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n b\u1ea3n x\u1ee9 xung quanh.<\/p>\n<p>\u0110\u00e2y kh\u00f4ng c\u00f2n l\u00e0 h\u00e0nh vi c\u00e1 bi\u1ec7t m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng v\u0103n h\u00f3a to\u00e0n c\u1ea7u: <strong>t\u00e2m l\u00fd du l\u1ecbch s\u1ed1ng \u1ea3o<\/strong> (Instagrammability &amp; Travel FOMO). \u0110i\u1ec1u g\u00ec trong c\u01a1 ch\u1ebf t\u00e2m l\u00fd con ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebfn chuy\u1ebfn \u0111i t\u1eeb h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 th\u1ebf gi\u1edbi n\u1ed9i t\u00e2m th\u00e0nh m\u1ed9t m\u00e0n tr\u00ecnh di\u1ec5n h\u00ecnh \u1ea3nh ph\u1ee5c v\u1ee5 thu\u1eadt to\u00e1n m\u1ea1ng x\u00e3 h\u1ed9i?<\/p>\n<h2>Thuy\u1ebft so s\u00e1nh x\u00e3 h\u1ed9i v\u00e0 h\u1ed9i ch\u1ee9ng FOMO trong l\u1eef h\u00e0nh<\/h2>\n<p>Theo Thuy\u1ebft so s\u00e1nh x\u00e3 h\u1ed9i (Social Comparison Theory) c\u1ee7a nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Leon Festinger, con ng\u01b0\u1eddi lu\u00f4n c\u00f3 xu h\u01b0\u1edbng b\u1ea9m sinh l\u00e0 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n b\u1eb1ng c\u00e1ch so s\u00e1nh v\u1edbi ng\u01b0\u1eddi kh\u00e1c. M\u1ea1ng x\u00e3 h\u1ed9i ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u1ed7 m\u00e1y khu\u1ebfch \u0111\u1ea1i s\u1ef1 so s\u00e1nh n\u00e0y:<\/p>\n<ul>\n<li><strong>H\u1ed9i ch\u1ee9ng s\u1ee3 b\u1ecf l\u1ee1 (Fear Of Missing Out &#8211; FOMO):<\/strong> Nh\u00ecn th\u1ea5y b\u1ea1n b\u00e8 li\u00ean t\u1ee5c \u0111\u0103ng t\u1ea3i nh\u1eefng chuy\u1ebfn \u0111i sang ch\u1ea3nh t\u1ea1o ra c\u1ea3m gi\u00e1c lo \u00e2u ng\u1ea5m ng\u1ea7m r\u1eb1ng cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh \u0111ang t\u1ebb nh\u1ea1t v\u00e0 t\u1ee5t h\u1eadu. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u01a1 ch\u1ebf t\u00e2m l\u00fd khi\u1ebfn ch\u00fang ta <a href=\"https:\/\/dykhoa.com\/blog\/doomscrolling-la-gi-va-vi-sao-kho-dung-lai\/\">kh\u00f3 d\u1eebng l\u1ea1i khi l\u01b0\u1edbt m\u1ea1ng x\u00e3 h\u1ed9i (doomscrolling)<\/a>, FOMO th\u00f4i th\u00fac ng\u01b0\u1eddi tr\u1ebb ph\u1ea3i l\u00ean \u0111\u01b0\u1eddng ngay l\u1eadp t\u1ee9c.<\/li>\n<li><strong>S\u1ef1 x\u00e1c th\u1ef1c b\u1ea3n ng\u00e3 k\u1ef9 thu\u1eadt s\u1ed1 (Digital Identity Validation):<\/strong> B\u1ee9c \u1ea3nh check-in kh\u00f4ng ch\u1ec9 ghi l\u1ea1i m\u1ed9t kho\u1ea3nh kh\u1eafc; n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t &#8220;t\u00e0i s\u1ea3n t\u01b0\u1ee3ng tr\u01b0ng&#8221; (symbolic capital) kh\u1eb3ng \u0111\u1ecbnh gu th\u1ea9m m\u1ef9, \u0111\u1ecba v\u1ecb kinh t\u1ebf v\u00e0 l\u1ed1i s\u1ed1ng t\u1ef1 do c\u1ee7a ng\u01b0\u1eddi s\u1edf h\u1eefu.<\/li>\n<\/ul>\n<h2>H\u1ec7 l\u1ee5y \u0111\u1ed1i v\u1edbi \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n<\/h2>\n<table style=\"width: 100%; border-collapse: collapse; margin-bottom: 20px;\" border=\"1\">\n<thead>\n<tr style=\"background-color: #f2f2f2;\">\n<th style=\"padding: 10px; text-align: left;\">M\u1eb7t t\u00edch c\u1ef1c ng\u1eafn h\u1ea1n<\/th>\n<th style=\"padding: 10px; text-align: left;\">H\u1ec7 qu\u1ea3 ti\u00eau c\u1ef1c d\u00e0i h\u1ea1n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px;\">Lan t\u1ecfa h\u00ecnh \u1ea3nh \u0111i\u1ec3m \u0111\u1ebfn nhanh ch\u00f3ng, t\u1ea1o doanh thu t\u1ee9c th\u00ec cho c\u00e1c \u0111i\u1ec3m kinh doanh d\u1ecbch v\u1ee5<\/td>\n<td style=\"padding: 10px;\">L\u00e0m b\u00f9ng ph\u00e1t <a href=\"https:\/\/dykhoa.com\/blog\/overtourism-la-gi-khi-bung-no-du-khach-de-doa-diem-den\/\">qu\u00e1 t\u1ea3i du l\u1ecbch t\u1ea1i c\u00e1c \u0111i\u1ec3m nh\u1ea1y c\u1ea3m<\/a>, t\u00e0n ph\u00e1 c\u1ea3nh quan thi\u00ean nhi\u00ean<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 c\u1ea3i t\u1ea1o c\u1ea3nh quan s\u1ea1ch \u0111\u1eb9p<\/td>\n<td style=\"padding: 10px;\">\u0110\u1ed3ng d\u1ea1ng h\u00f3a \u0111i\u1ec3m \u0111\u1ebfn: x\u00e2y d\u1ef1ng c\u00e1c ti\u1ec3u c\u1ea3nh &#8220;nh\u00e1i&#8221; ph\u1ea3n c\u1ea3m (c\u1ea7u k\u00ednh, t\u01b0\u1ee3ng ho\u1ea1t h\u00ecnh, c\u1ed5ng tr\u1eddi gi\u1ea3) l\u00e0m m\u1ea5t b\u1ea3n s\u1eafc v\u0103n h\u00f3a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/h2>\n<p>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n<p>N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n<details class=\"dk-refs\">\n<summary>T\u00e0i li\u1ec7u tham kh\u1ea3o (3 ngu\u1ed3n)<\/summary>\n<ul>\n<li>Shang, Y., Mehmood, S., &amp; Iftikhar, Y. (2021). Energizing intention to visit rural destinations: How social media disposition and social media use boost tourism through information publicity. <em>Frontiers in Psychology, 12<\/em>, 782461. https:\/\/doi.org\/10.3389\/fpsyg.2021.782461<\/li>\n<li>Festinger, L. (1954). A theory of social comparison processes. <em>Human Relations, 7<\/em>(2), 117-140. https:\/\/doi.org\/10.1177\/001872675400700202<\/li>\n<li>Przybylski, A. K., Murayama, K., DeHaan, C. R., &amp; Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. <em>Computers in Human Behavior, 29<\/em>(4), 1841-1848. https:\/\/doi.org\/10.1016\/j.chb.2013.02.014<\/li>\n<\/ul>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>Khi vi\u1ec7c ch\u1ee5p \u0111\u01b0\u1ee3c m\u1ed9t b\u1ee9c \u1ea3nh \u0111\u1eb9p tr\u00ean Instagram quan tr\u1ecdng h\u01a1n c\u1ea3 vi\u1ec7c th\u01b0\u1edfng th\u1ee9c kh\u00f4ng kh\u00ed chuy\u1ebfn \u0111i: Ph\u00e2n t\u00edch t\u00e2m l\u00fd h\u1ecdc \u0111\u1eb1ng sau l\u00e0n s\u00f3ng du l\u1ecbch check-in c\u1ee7a gi\u1edbi tr\u1ebb.<\/p>\n","protected":false},"author":1,"featured_media":990,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[520,521,519,518],"class_list":["post-1000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-lich","category-nghien-cuu-du-lich","tag-fomo-du-lich","tag-hanh-vi-du-khach","tag-instagrammable","tag-tam-ly-du-lich-song-ao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00e2m l\u00fd du l\u1ecbch s\u1ed1ng \u1ea3o: Hi\u1ec7u \u1ee9ng Instagrammable &amp; FOMO<\/title>\n<meta name=\"description\" content=\"V\u00ec sao ch\u00fang ta du l\u1ecbch ch\u1ec9 \u0111\u1ec3 ch\u1ee5p \u1ea3nh check-in? 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