{"id":463,"date":"2026-08-06T22:21:00","date_gmt":"2026-08-06T15:21:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/courses\/viet-noi-dung-suc-khoe-cho-cong-chung\/lessons\/lesson-1-1-truyen-thong-suc-khoe-la-gi\/"},"modified":"2026-08-06T22:21:00","modified_gmt":"2026-08-06T15:21:00","slug":"lesson-1-1-truyen-thong-suc-khoe-la-gi","status":"publish","type":"lesson","link":"https:\/\/dykhoa.com\/blog\/courses\/viet-noi-dung-suc-khoe-cho-cong-chung\/lessons\/lesson-1-1-truyen-thong-suc-khoe-la-gi\/","title":{"rendered":"Lesson 1.1: Truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe l\u00e0 g\u00ec?"},"content":{"rendered":"<h4 class=\"mt-2 -mb-1 text-base font-bold\" dir=\"ltr\">M\u1ee5c ti\u00eau h\u1ecdc t\u1eadp<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Sau b\u00e0i h\u1ecdc, b\u1ea1n s\u1ebd:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u0110\u1ecbnh ngh\u0129a \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe (health communication)<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Hi\u1ec3u m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe theo CDC<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Nh\u1eadn bi\u1ebft \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1ec1 tr\u00e1ch nhi\u1ec7m gi\u1eefa vi\u1ebft n\u1ed9i dung s\u1ee9c kh\u1ecfe v\u00e0 n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng<\/li>\n<\/ul>\n<h4 class=\"mt-2 -mb-1 text-base font-bold\" dir=\"ltr\">N\u1ed9i dung<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><strong>1. \u0110\u1ecbnh ngh\u0129a truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Theo Trung t\u00e2m Ki\u1ec3m so\u00e1t v\u00e0 Ph\u00f2ng ng\u1eeba D\u1ecbch b\u1ec7nh Hoa K\u1ef3 (CDC), truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe n\u1eb1m \u1edf <strong>giao \u0111i\u1ec3m gi\u1eefa y t\u1ebf c\u00f4ng c\u1ed9ng v\u00e0 truy\u1ec1n th\u00f4ng<\/strong> \u2014 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111a ng\u00e0nh, kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc truy\u1ec1n th\u00f4ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n, gia \u0111\u00ecnh, c\u1ed9ng \u0111\u1ed3ng, t\u1ed5 ch\u1ee9c v\u00e0 nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i nh\u1eb1m c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><strong>2. M\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Theo CDC, m\u1ee5c ti\u00eau c\u1ee7a truy\u1ec1n th\u00f4ng y t\u1ebf c\u00f4ng c\u1ed9ng l\u00e0 \u0111\u1ec3 c\u00f4ng ch\u00fang: <strong>ch\u1ea5p nh\u1eadn (accept), hi\u1ec3u (understand), v\u00e0 h\u00e0nh \u0111\u1ed9ng (act)<\/strong> d\u1ef1a tr\u00ean th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p \u2014 nh\u1eb1m b\u1ea3o v\u1ec7 v\u00e0 n\u00e2ng cao s\u1ee9c kh\u1ecfe. CDC c\u0169ng nh\u1ea5n m\u1ea1nh: th\u00f4ng tin truy\u1ec1n t\u1ea3i ph\u1ea3i <strong>ch\u00ednh x\u00e1c v\u1ec1 m\u1eb7t khoa h\u1ecdc (scientifically rigorous)<\/strong> v\u00e0 cung c\u1ea5p b\u1ed1i c\u1ea3nh ph\u00f9 h\u1ee3p.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><strong>3. V\u00ec sao truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe kh\u00e1c v\u1edbi vi\u1ebft n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng<\/strong><\/p>\n<div class=\"overflow-x-auto w-full px-2 mb-6 print:overflow-x-visible\" dir=\"ltr\">\n<table class=\"min-w-full border-collapse text-sm leading-[1.7] whitespace-normal\">\n<thead class=\"text-left\">\n<tr>\n<th class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\" scope=\"col\">\u00a0<\/th>\n<th class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\" scope=\"col\"><strong>Vi\u1ebft n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng<\/strong><\/th>\n<th class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\" scope=\"col\"><strong>Truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"><strong>H\u1eadu qu\u1ea3 n\u1ebfu sai<\/strong><\/td>\n<td class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\">Th\u01b0\u1eddng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng uy t\u00edn, tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc<\/td>\n<td class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\">C\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh s\u1ee9c kh\u1ecfe, th\u1eadm ch\u00ed t\u00ednh m\u1ea1ng ng\u01b0\u1eddi \u0111\u1ecdc<\/td>\n<\/tr>\n<tr>\n<td class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"><strong>Ti\u00eau chu\u1ea9n ch\u00ednh x\u00e1c<\/strong><\/td>\n<td class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\">Linh ho\u1ea1t t\u00f9y ch\u1ee7 \u0111\u1ec1<\/td>\n<td class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\">Ph\u1ea3i ch\u00ednh x\u00e1c khoa h\u1ecdc, c\u00f3 ngu\u1ed3n x\u00e1c th\u1ef1c<\/td>\n<\/tr>\n<tr>\n<td class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"><strong>M\u1ee5c ti\u00eau cu\u1ed1i<\/strong><\/td>\n<td class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\">Th\u00f4ng tin, gi\u1ea3i tr\u00ed, thuy\u1ebft ph\u1ee5c<\/td>\n<td class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\">Gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u \u0111\u00fang v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u00fang \u0111\u1ec3 b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe<\/td>\n<\/tr>\n<tr>\n<td class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"><strong>\u0110\u1ed1i t\u01b0\u1ee3ng \u0111\u1ecdc<\/strong><\/td>\n<td class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\">\u0110a d\u1ea1ng, th\u01b0\u1eddng gi\u1ea3 \u0111\u1ecbnh hi\u1ec3u bi\u1ebft chung<\/td>\n<td class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\">\u0110a d\u1ea1ng v\u1ec1 &#8220;n\u0103ng l\u1ef1c s\u1ee9c kh\u1ecfe&#8221; (health literacy) \u2014 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p (h\u1ecdc \u1edf Lesson 1.2)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><strong>4. Vai tr\u00f2 th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung s\u1ee9c kh\u1ecfe<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe kh\u00f4ng ch\u1ec9 t\u1ea1o n\u1ed9i dung (b\u00e0i vi\u1ebft, video, b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng ng\u00f4n ng\u1eef \u0111\u1ea1i ch\u00fang \u2014 plain language), m\u00e0 c\u00f2n c\u1ea7n <strong>nghi\u00ean c\u1ee9u c\u00e1ch c\u00f4ng ch\u00fang ti\u1ebfp nh\u1eadn v\u00e0 ph\u1ea3n h\u1ed3i th\u00f4ng tin<\/strong> \u2014 bao g\u1ed3m ni\u1ec1m tin s\u1eb5n c\u00f3, r\u00e0o c\u1ea3n thay \u0111\u1ed5i h\u00e0nh vi \u2014 \u0111\u1ec3 ch\u1ecdn c\u00e1ch truy\u1ec1n t\u1ea3i ph\u00f9 h\u1ee3p nh\u1ea5t. Trong c\u00e1c t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p y t\u1ebf c\u00f4ng c\u1ed9ng (d\u1ecbch b\u1ec7nh, thi\u00ean tai), ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung s\u1ee9c kh\u1ecfe c\u00f2n c\u1ea7n ph\u1ed1i h\u1ee3p v\u1edbi c\u01a1 quan ch\u1ee9c n\u0103ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p k\u1ecbp th\u1eddi v\u00e0 ch\u00ednh x\u00e1c.<\/p>\n<h4 class=\"mt-2 -mb-1 text-base font-bold\" dir=\"ltr\">T\u00e0i li\u1ec7u tham kh\u1ea3o<\/h4>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">CDC \u2014 &#8220;What is Health Communications?&#8221;, Gateway to Health Communication, cdc.gov\/healthcommunication<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">CDC Foundation \u2014 &#8220;What Is Public Health?&#8221;, cdcfoundation.org\/what-public-health<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Calanan, R. M., et al. (2023). CDC&#8217;s Guiding Principles to Promote an Equity-Centered Approach to Public Health Communication. <em>Preventing Chronic Disease<\/em>, 20.<\/li>\n<\/ul>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-463","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 1.1: Truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/courses\/viet-noi-dung-suc-khoe-cho-cong-chung\/lessons\/lesson-1-1-truyen-thong-suc-khoe-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 1.1: Truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe l\u00e0 g\u00ec? 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