{"id":603,"date":"2026-08-26T23:36:14","date_gmt":"2026-08-26T16:36:14","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=courses&p=603"},"modified":"2026-08-26T23:36:15","modified_gmt":"2026-08-26T16:36:15","slug":"xay-dung-ke-hoach-truyen-thong-theo-campaign-framework","status":"publish","type":"courses","link":"https:\/\/dykhoa.com\/blog\/courses\/xay-dung-ke-hoach-truyen-thong-theo-campaign-framework\/","title":{"rendered":"X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng theo Campaign Framework"},"content":{"rendered":"

B\u1ea1n \u0111\u00e3 c\u00f3 \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng nh\u01b0ng kh\u00f4ng bi\u1ebft s\u1eafp x\u1ebfp th\u00e0nh m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch ho\u00e0n ch\u1ec9nh? Kho\u00e1 h\u1ecdc n\u00e0y h\u01b0\u1edbng d\u1eabn b\u1ea1n \u0111i tr\u1ecdn quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng theo khung chi\u1ebfn d\u1ecbch (Campaign Framework): t\u1eeb \u0111\u1ecdc hi\u1ec3u Communication Brief, ph\u00e2n t\u00edch b\u1ed1i c\u1ea3nh, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau SMART v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, \u0111\u1ebfn x\u00e2y d\u1ef1ng khung chi\u1ebfn d\u1ecbch theo giai \u0111o\u1ea1n, ph\u1ed1i h\u1ee3p c\u00f4ng c\u1ee5 Qu\u1ea3ng c\u00e1o – PR – Social Media – Khuy\u1ebfn m\u1ea1i, l\u1eadp Content Planning Calendar cho k\u1ebf ho\u1ea1ch 6 th\u00e1ng, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 thi\u1ebft l\u1eadp KPI \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, d\u1ef1 ph\u00f2ng r\u1ee7i ro \u0111\u1ec3 ho\u00e0n thi\u1ec7n m\u1ed9t b\u1ea3n proposal chuy\u00ean nghi\u1ec7p.<\/p>\n

N\u1ed9i dung kho\u00e1 h\u1ecdc \u0111\u01b0\u1ee3c bi\u00ean so\u1ea1n d\u1ef1a tr\u00ean c\u00e1c khung l\u00fd thuy\u1ebft v\u00e0 h\u01b0\u1edbng d\u1eabn qu\u1ed1c t\u1ebf: OASIS c\u1ee7a Government Communication Service (Anh), Barcelona Principles V4.0 v\u00e0 Integrated Evaluation Framework c\u1ee7a AMEC, c\u00f9ng t\u00e0i li\u1ec7u h\u1ecdc thu\u1eadt truy c\u1eadp m\u1edf. Kho\u00e1 h\u1ecdc g\u1ed3m 3 Topic, 9 b\u00e0i h\u1ecdc v\u00e0 3 b\u00e0i ki\u1ec3m tra tr\u1eafc nghi\u1ec7m, ph\u00f9 h\u1ee3p cho sinh vi\u00ean ng\u00e0nh truy\u1ec1n th\u00f4ng mu\u1ed1n c\u1ee7ng c\u1ed1 k\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ee5c v\u1ee5 b\u00e0i t\u1eadp, \u0111\u1ed3 \u00e1n v\u00e0 c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n \u0111\u00e3 c\u00f3 \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng nh\u01b0ng kh\u00f4ng bi\u1ebft s\u1eafp x\u1ebfp th\u00e0nh m\u1ed9t b\u1ea3n k\u1ebf … X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng theo Campaign Framework<\/span>\u0110\u1ecdc ti\u1ebfp<\/a><\/p>\n","protected":false},"author":1,"featured_media":604,"template":"","course-category":[195],"course-tag":[],"class_list":["post-603","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-thuc-hanh-truyen-thong-marketing"],"yoast_head":"\nX\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng theo Campaign Framework - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/courses\/xay-dung-ke-hoach-truyen-thong-theo-campaign-framework\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng theo Campaign Framework - 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