{"id":441,"date":"2026-08-09T22:19:46","date_gmt":"2026-08-09T15:19:46","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=courses&#038;p=441"},"modified":"2026-08-09T22:19:47","modified_gmt":"2026-08-09T15:19:47","slug":"truyen-thong-khung-hoang-co-ban","status":"publish","type":"courses","link":"https:\/\/dykhoa.com\/blog\/courses\/truyen-thong-khung-hoang-co-ban\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng c\u01a1 b\u1ea3n"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Kh\u00f3a h\u1ecdc d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi ho\u00e0n to\u00e0n, ch\u01b0a t\u1eebng h\u1ecdc v\u1ec1 truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng. B\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch nh\u1eadn di\u1ec7n m\u1ed9t kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u, hi\u1ec3u c\u00e1c lo\u1ea1i kh\u1ee7ng ho\u1ea3ng ph\u1ed5 bi\u1ebfn, v\u00e0 n\u1eafm chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3n h\u1ed3i d\u1ef1a tr\u00ean l\u00fd thuy\u1ebft SCCT (Situational Crisis Communication Theory) &#8211; khung l\u00fd thuy\u1ebft \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong ng\u00e0nh PR qu\u1ed1c t\u1ebf.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Kh\u00f3a h\u1ecdc g\u1ed3m 3 ch\u1ee7 \u0111\u1ec1, 9 b\u00e0i h\u1ecdc, m\u1ed7i ch\u1ee7 \u0111\u1ec1 k\u1ebft th\u00fac b\u1eb1ng 1 b\u00e0i quiz ki\u1ec3m tra ki\u1ebfn th\u1ee9c:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Ch\u1ee7 \u0111\u1ec1 1 \u2013 N\u1ec1n t\u1ea3ng v\u1ec1 kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng:<\/strong> Kh\u1ee7ng ho\u1ea3ng l\u00e0 g\u00ec, c\u00e1c lo\u1ea1i kh\u1ee7ng ho\u1ea3ng ph\u1ed5 bi\u1ebfn, v\u00f2ng \u0111\u1eddi kh\u1ee7ng ho\u1ea3ng<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Ch\u1ee7 \u0111\u1ec1 2 \u2013 Chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3n h\u1ed3i:<\/strong> L\u00fd thuy\u1ebft SCCT, nguy\u00ean t\u1eafc ph\u00e1t ng\u00f4n, x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Ch\u1ee7 \u0111\u1ec1 3 \u2013 Th\u1ef1c h\u00e0nh &amp; ph\u1ee5c h\u1ed3i:<\/strong> X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ph\u1ea3n h\u1ed3i, truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i trong kh\u1ee7ng ho\u1ea3ng, case study th\u1ef1c t\u1ebf<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Kh\u00f4ng c\u1ea7n ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 PR hay truy\u1ec1n th\u00f4ng. Ph\u00f9 h\u1ee3p cho sinh vi\u00ean, ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng\/marketing, ch\u1ee7 doanh nghi\u1ec7p, ho\u1eb7c b\u1ea5t k\u1ef3 ai c\u1ea7n chu\u1ea9n b\u1ecb \u1ee9ng ph\u00f3 kh\u1ee7ng ho\u1ea3ng l\u1ea7n \u0111\u1ea7u.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00f3a h\u1ecdc d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi ho\u00e0n to\u00e0n, ch\u01b0a t\u1eebng h\u1ecdc v\u1ec1 truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng. &hellip; <a title=\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng c\u01a1 b\u1ea3n\" class=\"hm-read-more\" href=\"https:\/\/dykhoa.com\/blog\/courses\/truyen-thong-khung-hoang-co-ban\/\"><span class=\"screen-reader-text\">Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng c\u01a1 b\u1ea3n<\/span>\u0110\u1ecdc ti\u1ebfp<\/a><\/p>\n","protected":false},"author":1,"featured_media":442,"template":"","course-category":[274],"course-tag":[216,199,204,217,218,196,219],"class_list":["post-441","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-truyen-thong-suc-khoe-rui-ro","course-tag-crisis-communication","course-tag-pr","course-tag-quan-he-cong-chung","course-tag-quan-tri-khung-hoang","course-tag-scct","course-tag-truyen-thong-khung-hoang","course-tag-xu-ly-khung-hoang-truyen-thong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng c\u01a1 b\u1ea3n - Dy Khoa Blog<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch nh\u1eadn di\u1ec7n v\u00e0 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng: l\u00fd thuy\u1ebft SCCT, chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i. 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