{"id":301,"date":"2026-08-05T22:54:39","date_gmt":"2026-08-05T15:54:39","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=courses&p=301"},"modified":"2026-08-05T22:54:41","modified_gmt":"2026-08-05T15:54:41","slug":"tong-quan-imc","status":"publish","type":"courses","link":"https:\/\/dykhoa.com\/blog\/courses\/tong-quan-imc\/","title":{"rendered":"T\u1ed5ng quan Truy\u1ec1n th\u00f4ng Marketing T\u00edch h\u1ee3p (IMC)"},"content":{"rendered":"

Kh\u00f3a h\u1ecdc online t\u1ef1 h\u1ecdc (4 ti\u1ebfng), cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan c\u01a1 b\u1ea3n v\u1ec1 Truy\u1ec1n th\u00f4ng Marketing T\u00edch h\u1ee3p (IMC) – t\u1eeb kh\u00e1i ni\u1ec7m marketing, m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng marketing, kh\u00e1i ni\u1ec7m IMC, vai tr\u00f2 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a IMC, \u0111\u1ebfn qu\u1ea3n tr\u1ecb IMC (Touch Point, m\u00f4 h\u00ecnh POEM), c\u00e1c c\u00f4ng c\u1ee5 IMC (Promotional Mix) v\u00e0 quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch IMC 7 b\u01b0\u1edbc.<\/p>\n

Ph\u00f9 h\u1ee3p cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u IMC, ch\u01b0a c\u00f3 kinh nghi\u1ec7m truy\u1ec1n th\u00f4ng marketing. Kh\u00f3a h\u1ecdc kh\u00f4ng \u0111i s\u00e2u chi ti\u1ebft t\u1eebng c\u00f4ng c\u1ee5 hay case study chuy\u00ean s\u00e2u \u2014 \u0111\u00f3 l\u00e0 n\u1ed9i dung c\u1ee7a c\u00e1c kh\u00f3a n\u00e2ng cao ti\u1ebfp theo.<\/p>\n

N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p v\u00e0 so\u1ea1n gi\u1ea3ng b\u1edfi ThS Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa) – \u00a0Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang (\u0110H Malaya, Malaysia), hi\u1ec7n l\u00e0 gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang – Truy\u1ec1n th\u00f4ng (Tr\u01b0\u1eddng \u0110H V\u0103n Lang).<\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u00f3a h\u1ecdc online t\u1ef1 h\u1ecdc (4 ti\u1ebfng), cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan c\u01a1 b\u1ea3n v\u1ec1 … T\u1ed5ng quan Truy\u1ec1n th\u00f4ng Marketing T\u00edch h\u1ee3p (IMC)<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":333,"template":"","course-category":[195],"course-tag":[],"class_list":["post-301","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-thuc-hanh-truyen-thong-marketing"],"yoast_head":"\nT\u1ed5ng quan Truy\u1ec1n th\u00f4ng Marketing T\u00edch h\u1ee3p (IMC) - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/courses\/tong-quan-imc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ed5ng quan Truy\u1ec1n th\u00f4ng Marketing T\u00edch h\u1ee3p (IMC) - 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